In the first article of the two-part series, Itamar Gero, founder, SEOReseller.com, explained in detail what white label SEO is and how it works. In this second article, he explains how it helps businesses and what companies should expect from white label SEO.Â
Many companies use white labeling or outsourcing to scale their business. It is a business strategy that has been around for decades, giving businesses with limited resources the opportunity to grow and compete with the big boys.
And for years now, SEO has been a driving force for many marketing campaigns, as more customers now do business online — the fact that Amazon is now one of the largest retailers in the world attests to the demand for online services. For smaller businesses, SEO is essential for building brand awareness and attracting customers.Â
Although “white label†is most often associated with products, it is also applied to services like digital marketing. In white label SEO, the client agency rebrands the optimization services of another company as its own.Â
How will this digital marketing tactic help a business?
1. Provide Value to Clients With Efficient Processes
In business, time is money. This applies to SEO as well. One of the goals of every SEO services provider is to work with as many clients and accommodate as many campaigns as possible and provide positive results for all of them. Companies that want to drive growth must be able to do these things efficiently and effectively even as they scale up.
Because of their experience in dealing with large volumes of work, a reputable white label SEO agency has scaling, efficient processes that will ensure the quality and timeliness of delivery.
2. Focus on Clients More
Working with a white label SEO agency provides client agencies and marketers access to both the experts and the latest tools and processes. As the white label agency focuses on fulfillment and delivery, clients can focus on growing sales, nurturing leads, and customer service.
White label SEO will free up the agency or freelancer’s time so they can focus on other aspects of the business, something made possible by delegating tasks to experts.
Outsourcing SEO work to an SEO agency is a cost-effective alternative to having an in-house team. And with tight marketing budgets in an economically volatile environment, companies are looking for better ways to use those budgetsOpens a new window .
Search engine optimization involves a high level of technical skill. Clients need experts with experience and expertise in optimizing website pages for search engines.Â
These specialists do not come cheap. The median salary of an SEO specialistOpens a new window is about $50,000 a year, according to BrainStation, which does not include the additional cost of subscriptions to SEO tools and platforms. White labeling gives companies access to teams of specialists at a fraction of this cost, providing a better return on investment than doing everything in-house.Â
See More: How SMBs Can Improve Revenue Marketing By Leveraging Strategic Marketing Risks
 An in-house SEO team requires an investment in time and money for hiring, training, and retaining specialists.Â
Because of service level agreements, white label SEO is also more consistent and reliable — no need to deal with sick days or (as in the case of offshoring work) national holidays. Because they are paying for a service and not a resource, a white label agency can give marketing teams better business continuity. Â
What To Expect From White Label SEO
A lot of elements go into a successful SEO campaign. Some may apply to a few clients, and others may need more.Â
To make the most of this strategy and give end clients what they need, a white label SEO agency can provide the following services:
- Website audit: SEO experts make a full diagnosis of a website to discover ranking opportunities. This is where they will find out how much equity the client’s site already has and its potential to rank against competitors.
A website audit is crucial because it lets the end client know how the site is currently performing, what keywords the campaign will be targeting, and what problems or issues need to be addressed for the site to draw traffic and conversions. - On-Page SEO: On-page SEO is the process of optimizing all the elements inside the website so that search engines can easily crawl, index, and rank it for targeted keywords while also balancing readability and creating value for site visitors. This involves optimizing elements, headings, titles, images, keyword placement in the content, and other factors, allowing search engines to easily find and rank a page.
- Off-Page SEO: Off-page SEO involves off-site activities and tasks that impact the client’s website ranking. While on-page SEO focuses on the pages found inside the client’s website, off-page focuses on factors outside the website that affect its potential to rank.
Tasks involved include optimizing listings, link building, and influencer outreach, among other things.
- Local SEO: This branch of SEO aims to rank a website in a specific area or location. The focus of a local SEO campaign is more tightly focused on the end client’s service area, so when potential customers look for location-based products and services, the client will show up first.
- Content creation: Professional copywriters produce quality content in the form of website copy or blog articles optimized for reader experience and search engines.Content is a crucial aspect of any marketing strategy. Writers for SEO should have SEO training and experience to create the right type of content for the right audience while incorporating on-page SEO best practices in their writing.
- Keyword research: It involves comprehensive keyword research and analysis that discover what terms customers are using to look for businesses in the client’s niche, what keywords are driving traffic to the client’s site and their competitors, and if any opportunities exist to attract the right kind of visitor to the client’s site.
- Web design: Some SEO agencies offer web design services since web design is a huge part of SEO. Many businesses need to revamp and update their website to align with their SEO strategy.
White label SEO is a great option for businesses who want the benefits of an in-house SEO team but do not have the time or money to invest. It can provide a wide range of services that will help agencies and marketing teams site rank clients higher in search engines and draw more traffic and conversions.
Allowing a white label SEO agency to take care of all these elements for agencies and freelancers gives them better business continuity and peace of mind that their campaigns are being executed by experts in the field.
Have you used white label SEO in your organization? What benefits have you seen? Share with us on FacebookOpens a new window , TwitterOpens a new window , and LinkedInOpens a new window .
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