This collaboration will help joint customers overcome their challenges of disconnected data which introduces gaps in the view of customer journeys.
Typically buyers expect cross-channel consistency and personalized experiences. CDPs or Customer Data PlatformsOpens a new window break down data silos offering a single source of customer intelligence. This has triggered a greater need for B2B firms to step up and gather deeper and richer customer data from all possible sources allowing AI to better predict client needs and next best actions basis deeper insights on customers.
Leadspace announcedOpens a new window new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to enrich their profiles in Microsoft Dynamics 365 Customer Insights with Leadspace’s comprehensive B2B company data.
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“Our customers see incredible results by improving the quality and completeness of their data. Leadspace takes a unique source-and-channel-agnostic approach to unifying and activating B2B data that gives companies a single source of truth to power their go-to-market efforts. We’re excited to be able to offer a seamless connection to Microsoft Dynamics 365 Customer Insights, and help them improve their ability to target, segment, prioritize, and personalize experiences,†shares Leadspace CEO, Doug Bewsher.
As a B2B audience management platform, Leadspace had already achieved integration with Microsoft Dynamics 365 more than two years ago, which extended sales and marketing data coverage and predictive AI capabilities to their vast customer base. The current partnership seeks to build on the relationship by introducing the dimension of real-time data connections that would enrich customer profiles with a range of first and third-party signals for deeper engagements.
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“Our customers need the best quality data to power their business processes. Our collaboration will make it easy and seamless to integrate Leadspace data and realize immediate value,†notes Satish Thomas, Director, Microsoft Business Applications. The Leadspace connection for “Company Data†will be available in preview beginning in June, 2020. Customers will be able to try it in Preview mode prior to general availability later this Summer.