Invado partners with Terminus to deliver better full-funnel experiences for customers
In a strategic move in the ABM market, Invado Solutions, a Pardot consulting company announced last week that it has partnered with Terminus to provide customers with even more robust and targeted Pardot based ABM solutions.
As the B2B market realigns to the realities of a post pandemic world, the ABM is witnessing new and exciting developments. Earlier this month, Terminus and Salesforce announced their partnership to drive better ABM outcomes for customers. Similarly, Folloze ABM joined forces with Microsoft Dynamics 365 to drive improved personalization.
Also read: Terminus Buys Ramble to Power Account-Based Conversations
“In tandem with the recent announcement of our integration with Pardot, we’re thrilled to announce our partnership with Invado Solutions, one of the premier Pardot consulting agencies in North Americaâ€, said Bryan Wade, chief product officer at Terminus. “Pardot customers will now have a go-to consultancy to drive maximum value out of Terminus and Pardot.â€
Clearly, the new battleground for ABM vendors is personalization and lead quality. To that end, Invado’s alliance with Terminus will help the consulting firm execute full-funnel experiences that enable brands to engage with key accounts across channels and achieve:
- Better segmentation for targeted advertising with bi-directional data sync.
- Better sales and customer success intelligence with tools to prioritize outreach to the most engaged and best-fit target accounts.
- Improved lead-to-account matching and data hygiene. No more orphaned leads or missing decision-makers.
Learn More: ABM Innovation in 2020: Terminus Unveils Engagement Hub to Power Performance Marketing
“As Pardot consulting experts specializing in demand generation solutions, we have a deep understanding of both the technology and the strategy needed to fully realize that technology. Our partnership with Terminus combined with our deep partnership with Salesforce allows us to bring cutting edge Pardot account-based marketing solutions to our B2B customers around the globe for even greater value,†said Christopher Doran, CEO of Invado Solutions.
“Teaming up with Terminus is a reflection of our drive to help demand-driven marketing leaders get the most out of their technology investments and push their pipelines to new levels,†added Doran.
Terminus and Pardot: Better Together?
While Terminus and Pardot are perceived as competitors in the ABM market, their capabilities are complementary. Pardot’s Einstein AI stands out as one of the most powerful sales and marketing AI platforms, and Terminus’ account targeting capabilities position the combined solution as one of the most compelling ABM platforms in the market.
Learn More: Does the New ABM Platform From D&B Hold the Key to Success of Always-On Omnichannel Campaigns?
As marketers look to solve the complex customer journey in a post COVID world, they must ensure that disconnected marketing capabilities from various systems in their stack work together harmoniously to deliver coherent and consistent digital experiences to customers.
Here’s where Invado’s partnership with Terminus promises to bring change. Leveraging their technical and strategic expertise in ABM, the consulting firm will simplify full-funnel execution for marketers and brands looking to maximize the impact of their ABM investments.