Moz has launched a new competitor analysis tool, True Competitor, to help businesses and digital marketers identify a website’s real competitors who are fighting to gain prominence on search engine result pages (SERPs). The tool is part of the research tools in Moz Pro. It is currently in beta and supports the U.S., Canada, U.K., and Australian markets. Besides the tool, the search engine optimization (SEO) technology giant has also launched two new metrics — Rivalry and Overlap, as part of the release.
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How True Competitor Works
The new competitor analysis SEO tool can identify up to 25 top SERP competitors. The competing domains are then listed in descending order by the new metrics. The metrics consider factors such as the company’s and competing websites’ domain authority (DA), keyword volume, keyword overlap, ranking performance, and click-through rate (CTR) to identify competitors.
Once the top competitors are identified, Moz Pro users can input the data to the other tools in the suite for further analysis — for example, identifying the keyword overlap and gap using Moz’s Keyword Explorer.
Why This Is Important
Businesses are increasingly going online, driven by rapid digital transformation and the events of last year. As the online space gets more crowded, more companies are striving to establish their presence. A fundamental way of doing this is to appear high on organic search through SEO. AccordingOpens a new window to Michael Pepe, president, iContact, the number one tool businesses want, beyond email, it’s undoubtedly SEO.
Understanding a business’s competitor goes a long way in devising the right SEO strategy and taking the necessary steps to appear high on organic search. In fact, Moz has developed a suite of tools to help businesses perform well on organic search.
Talking about the new tool, Dr. Pete Meyers, marketing scientist, Moz, saidOpens a new window , “Most marketers will quickly and confidently tell you they know their competitors, but this information is often outdated, loaded with bias, and based on a brick-and-mortar worldview in an increasingly online world. True Competitor allows you to see who you are really competing with in the online space, spot new competitors, and understand the full complexity of your competition, including product competitors versus content competitors. With Moz’s new Rivalry score, you can quickly spot your most immediate and realistic competition, boosting the ROI of your marketing efforts.â€
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Moz was acquired by iContact, an email marketing company and a subsidiary of J2 Global, in June this year. This is the first major tool release since the takeover. True Competitor is currently available to all customers in Moz Pro.
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