Triggered by COVID-19, Brightcove reports a more than significant rise in enterprise, news, retail & marketing, and media & entertainment video views as well as time spent watching.
When confined to the limits of one’s home, there’s only one place really that a person can visit without flouting the newly emerged COVID-19 norms and protocols — the internet. Whether it is for work, entertainment, information, the internet serves as an outlet for the people to get their daily dose of video content, now more than ever. This is evident from Q1 2020 Brightcove Global Video Index dataOpens a new window , published yesterday.
Most of the world went under COVID-19 imposed emergency in March. This sparked a remote work revolution thatOpens a new window necessitated the new ways in which businesses could ensure continuity with workforce collaboration from home. Video communicationOpens a new window emerged as one of the forerunners in enabling this collaboration and for effective communication.
Besides enterprise video, the data encapsulates multiple aspects of video consumption for retail & marketing, news videos, and media & entertainment for the period of January, February and March 2020.
Tech News: Serenova Deepens Partnership With Fuze to Raise the Bar on CCaaS for EnterprisesOpens a new window
How COVID-19 effectuated wide-scale growth of video consumption for:
Enterprises:
- 91% increase in video views
- 35% year-on-year increase in time spent watching videos
Retail and marketing:
- 135% year-on-year rise in video views
- 18% increase in time spent watching videos
News videos:
- 47% increase in views of news videos
- Quadruple increase in time spent watching news videos in the US
Media & entertainment:
- 19% year-on-year increase in view of media, entertainment and sports videos in North America
Video content consumption rose in March, which registered the highest results in both views and time watched. The data, collected from over 400 billion anonymized data points suggest that the maximum video consumption happened in March, that accounted for 43% of all video views and 62% of time spent viewing video.
29% of the quarter’s views and 54% the total time spent watching video came from the last two weeks of March itself, after governments around the world initiated strict lockdowns.
Jim O’Neill, Principal Analyst and Author of Brightcove’s Global Video Index said, “The pandemic has been video’s evolutionary event. Whether it’s holding a company meeting or hosting an industry conference, enterprises will continue growing their need for secure, reliable video technologies to stay connected both internally and with the market and customersâ€.
Lockdowns implemented across the world did not however stretch across the Q1 timeframe. It remains to be seen whether the video consumption data for remote work environments in Q2 2020 outweighs that of Q1 2020.
Let us know if you liked this news on LinkedInOpens a new window , TwitterOpens a new window , or FacebookOpens a new window . We would love to hear from you!