This past week has seen many marketers make the shift across the industry. We’re looking at which companies made the hires and which positions were filled in our news compilation.
New Warner Bros. Division Appoints Tricia Melton as CMO
Tricia Melton, former SVP of marketing, brand, creative, and communications at the Disney-owned cable network – Freeform, becomes chief marketing officer of new Warner Bros.Opens a new window division for the kids, young adults, and classics segment. She will report to former Freeform president, Tom Ascheim, who is joining the company as president of global kids, young adults, and classics on June 15.
In the new role, Melton will oversee global marketing and brand strategy to shape the messaging and outreach for the unit which houses Cartoon Network, Adult Swim, Boomerang as well as Warner Bros. Animation for TV and Turner Classic Movies (TCM).
VMware Appoints Carol Carpenter as Chief Marketing Officer
VMwareOpens a new window , Inc., a leading innovator in enterprise software, appointed Carol Carpenter to the leadership team as the chief marketing officer. As CMO, Carpenter will lead all aspects of the Global Marketing organization, which includes Corporate Marketing, Partner, Segment, and Field Marketing.
Carpenter comes over from 3.5 years as vice president, product marketing at Google Cloud, where she was part of the transformation of Google Cloud, crafting the brand positioning and campaign playbooks, enabling sales and the shift from products to solutions in its go-to-market.
Meenu Bagla Joins Cyient as Vice President and Chief Marketing Officer
CyientOpens a new window , a leading digital technology and engineering solutions provider, appointed Meenu Bagla as the vice president and chief marketing officer. Bagla will be responsible for strengthening brand reach, relevance, and advocacy to deliver accelerated business growth in both, new and existing markets.
With over 20 years of experience in the technology industry at major multinational companies, including Tech Mahindra, Quinnox, Wipro, Oracle, Aditya Birla Group, and CSS Corp., she brings to the table expertise to deepen customer engagement, brand awareness, and contribute to revenue growth.
Christine Cross Joins Limelight Networks as Senior Vice President and Chief Marketing Officer
Limelight Networks, Inc.,Opens a new window a provider of edge cloud services, appointed Christine Cross as SVP, chief marketing officer. She will lead the company’s global marketing organization in this role, and is responsible for Limelight’s marketing strategy and execution including product management, demand generation, branding, strategic events, and communications.
Bob Lento, Chief Executive Officer, said “Her deep industry experience, passion for customer experiences and long history of delivering results uniquely qualify her to help drive our business forward. We expect 2020 to be our best year of top-line growth and are investing in capturing a meaningful share of the edge opportunities now and well into the future.â€
Finastra appoints Margaret Franco as Chief Marketing Officer
FinastraOpens a new window appointed Margaret Franco as the chief marketing officer. Franco is based at Finastra’s London headquarters and joins from her 13-year term at Dell Technologies. She will be responsible for leading the global marketing organization, including corporate communications, brand, digital, solutions, and field and partner marketing.
Margaret said, “Finastra’s work towards an open future in financial services, combined with the acceleration of its open FusionFabric.cloud platform to connect the market, fuel innovation and create new levels of financial inclusion and opportunity, is visionary. I’m thrilled to be joining the company at this exciting time.â€
Amazon Veteran Peter Kearns Joins Buy Box Experts Team
Buy Box ExpertsOpens a new window , Amazon account management and branding strategy consulting agency, hires Peter Kearns as vice president of partnerships. Kearns has nine years of leadership experience in business development and client solutions at Amazon and agencies supporting Amazon brands.
Joseph Hansen, Buy Box Experts CEO, said that Kearns brings to the company a strong reputation for elevating brands on the Amazon channel. “He has a proven track record for developing strategies that help companies achieve unprecedented success in the marketplace.â€
Qualtrics Hires Chief Industry Advisor for Technology, Media, and Telecommunications
QualtricsOpens a new window , the experience management company, appointed tech industry expert, Jesse Purewal as the chief industry advisor for the technology, media, and telecommunications industries team. Purewal will be responsible for shaping the experience management (XM) vision with organizations, along with their product and marketing strategies to create breakthrough impacts for their customers, employees, partners, and other stakeholders.
Ali Rohani, SVP and GM, global XM launch & technology, media, and telecommunications leader, Qualtrics, said “The combination of the right technology and expertise will be critical in helping our customers innovate based on human insight – which in turn will drive business growth, create market value, and put more purposeful products and services into the world.â€
Merkle RMG Appoints Phil Yamamoto as President
MerkleOpens a new window , a performance marketing agency, has appointed Phil Yamamoto as president of Merkle Response Management Group (RMG). The news follows former President Bill Sayre’s promotion to CEO in March. His role is to enhance the company’s already strong service offerings within the nonprofit sector.
Previously serving as executive vice president at Hungry Harvest, Yamamoto’s role there included strategic operational planning, cross-functional leadership, new market development, vendor management, and supplier engagement.
Entravision Appoints Chris Munoz to Executive Vice President of National Sales
Entravision Communications CorporationOpens a new window , a global media and marketing technology company, appointed Chris Munoz to the executive leadership team as the executive vice president of National Sales. Munoz will oversee Entravision’s national spot television, national spot radio, network radio, and national digital audio platforms.
He is a proven strategic leader, a passionate advocate for Hispanic media, and possesses extensive client, industry, and agency relationships. We look forward to his leadership as we continue to connect advertisers with our dynamic audiences,†said Karl Meyer, Chief Revenue Officer, Entravision.
Cavai Unveils Senior Key Hires
CavaiOpens a new window , the conversational advertising platform, is expanding the European team with key hires, with the €1.5 million investment from Norwegian state-owned investment company Investinor. It has allowed the company to expand across Europe, starting with an office in Amsterdam and four key hires – Sophie Gunyon, Rogier Lammers, Gabrielle D’Mello, and Mikael Englund.
Sophie Gunyon joins as sales director, U.K., with the remit to increase revenue across all UK Media Agencies, working with in-house trading desks such as Xaxis and Amnet to drive understanding and uptake of Conversational Advertising.
As the commercial director, central Europe, Rogier Lammers will be responsible for the commercial business of Cavai across Central Europe; from managing current contracts to generating new business and partnerships.
Gabrielle D’Mello joins as the first conversation designer in the U.K., where her role will be to provide creative brainstorming of the client briefs to deliver maximum engagement and interaction of the ad and to also provide design and copy-writing of the conversational ads in the U.K.
Director of growth – Mikael Englund, has held senior commercial roles at Widespace (Deloitte Fast 50 Europe winner) and recently at Unruly. Mikael will be tasked with establishing the Swedish market and then driving global revenue growth and new market launches.
Viamedia Names John Piccone President of New Division
ViamediaOpens a new window , an independent local ad management company, appointed John Piccone to the newly created position of President of QTTâ„¢. It is a newly formed business division launching a cloud-based television advertising solution to bridge the gap between linear TV and digital advertising. Piccone will be responsible for QTTâ„¢’s overall business, product, communications, and marketing strategy.
“Having been an advisor to QTT™ for several months now, John has demonstrated that he is a dynamic leader whose extensive experience and insight will be invaluable as we continue to expand our QTT™ offering,†said Viamedia president and CEO, Mark Lieberman.