Privacy Automation in the Wake of CCPA: What the TrustArc and BigID Partnership Means for Privacy Leaders

TrustArc and BigID team up to enable faster privacy compliance.

Evolving data protection and privacy regimes have put organizations in a tight spot. Automation processes and ease of administration continue to challenge companies navigating the complexities of various privacy laws such as the General Data Protection Regulation or the California Consumer Privacy Act (CCPA).
While automation solutions are effective for automating workflows, they often are unable to keep pace with individual requirements that apply, and that’s where TrustArc aims to help.

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The global data privacy management and automation provider, TrustArc, yesterday, announcedOpens a new window a partnership with BigID, a data discovery and intelligence platform to enable organizations to uncover, classify, understand, and protect personal and sensitive data for privacy compliance.
“Data is a company’s most vital asset. Maintaining data privacy reduces the risk businesses incur while simultaneously unlocking the business value of that data,” said Michael Lin, SVP product and engineering of TrustArc. “Our partnership with BigID combines its excellence in data discovery, an essential element of a strong privacy program, with a simplified, automated view of privacy compliance that only TrustArc can offer.”

The partnership is intended to help organizations establish effective data privacy management programs. Privacy managers can now rely on TrustArc to continually update regulatory changes to their platform and automate privacy management when processing personal data.
With the new partnership, customers can use actionable insights generated from continuous analysis, automate discovery, classification, and inventorying of personal and sensitive data, leverage data inventories to automate consumer and data subject cess requests (DSRs) at scale, and seamlessly populate the TrustArc Data Inventory Hub and update it based on new discovery findings.

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“This partnership highlights TrustArc and BigID’s approach to bring clarity and intelligence to the complex data privacy regulatory environments,” said Nimrod Vax, co-founder and chief product officer of BigID. “With this partnership, we aim to ensure that customers can automate and manage privacy compliance for the long haul, beyond the initial manual controls many organizations have started with to address regulatory
compliance.”

A New Approach to Privacy Management?

The partnership comes on the heels of a survey undertaken by TrustArc last month, which examined how organizations are protecting and leveraging their most valuable asset – data. The survey that polled over 1,500 respondents found that the Covid-19 pandemic-led rapid digitalization has exacerbated an already complex privacy landscape and forced organizations to rethink their approach to privacy management.
It also found that organizational preparedness for upcoming CCPA is strikingly low and that only 29 percent of the respondents stated that they have started planning for the change in data privacy legislation. While existing GDPR capabilities are expected to help privacy managers navigate CCPA more quickly, they are essentially two separate legislations with varying scopes.

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What makes privacy management particularly challenging is that most organizations either rely on internally developed systems or legacy software like spreadsheets, email, and word processing software. By having data across disparate systems, automating workflows becomes a daunting task.

Additionally, finding and deploying the right technology to integrate and align broader risk management initiatives was reported as a key obstacle to creating effective data privacy programs.

However, the good news is that despite the financial impact of Covid-19, organizations are prioritizing privacy compliance and are intent on ramping up their automation spending to remain compliant. To that end, the TrustArc and BigID partnership reflects the need for a broader industry-wide mandate to increase adoption of automated privacy management solutions.