Yotpo and UPS partner to boost customer loyalty for SMB ecommerce brands
Yotpo, the ecommerce marketing platform, announced last week that it has been chosen as a partner of choice for UPS’ Customer Technology Program (CTP). The move will enable several small and medium-sized businesses (SMBs) access to Yotpo’s advanced suite of solutions for ratings and reviews, visual user-generated content marketingOpens a new window , and customer insights. Yotpo helps marketers improve their service experience and enables customer advocacyOpens a new window to drive growth.
As a result of the integration, qualifying UPS SMB customers can choose from a suite of marketing technology solutions to build trust and drive loyalty across digital channels. The UPS CTP program serves as a platform offering Yotpo offerings at a discount, positioning SMBs to compete better with larger, well-funded eCommerce brands and merchants.
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In addition to tools to improve customer acquisition through website traffic, Totpo’s customers can also benefit from UPS’ best prices and offers for shipping services, including UPS Small Business Discount Shipping Rates and exclusive deals.
“This exciting relationship with Yotpo offers the marketing and shipping tools that SMB customers need to quickly, cost-effectively and smartly propel their operations forward,†said Michele Peters, senior manager of UPS Global eCommerce marketing. “UPS works diligently to give businesses of all sizes the choice, control and convenience required to compete in every level of today’s rapidly changing and increasingly competitive landscape.â€
Yotpo serves over 9000 direct-to-consumer (DTC) brands and the new partnership with UPS will help it provide pre-screened, qualified SMB purchase hardware, software, peripherals, and packaging solutions at a discount from technology vendors that operate on UPS’ program.
“Being recognized as a UPS Customer Technology Program partner takes our relationship and ability to serve eCommerce brands and merchants to a higher level,†said Tomer Tagrin, co-founder and CEO of Yotpo. “As a premier shipping provider, UPS has been working closely with Yotpo and our customers for years and we see this partnership as an opportunity to move the industry forward through deeper collaboration and the development of exceptional shopper experiences from purchase to delivery.â€
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Yotpo is the 35th ecommerceOpens a new window vendor to join UPS’ Customer Technology Program.
What This Means for Marketers
At a time when global supply chains have been disrupted and there is an increasing push for consumption of locally sourced goods and services, Yotpo’s partnership with UPS will serve as a significant enabler for home-grown SMBs looking to revive growth.
With the pandemic expected to significantly boost ecommerce growth, marketers must focus on securing supply chains and delivering delightful service experiences. To that end, Yotpo’s DTC offering is ecommerce marketers’ potent ally when it comes to personalizing the purchase experience.
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In a recent surveyOpens a new window commissioned by Yotpo, the company found that 51 percent of surveyed adults preferred a text message relating to their favorite retail brand. It also revealed that 48 percent of respondents had already signed up for text messages from brands.
In the light of emerging customer reliance on ecommerce, marketing platforms like Yotpo have a huge opportunity to shape and optimize customer behavior going forward. Multichannel customer touchpoints have already become more valuable thanks to advances in CDP and analytics platforms. Continued innovation in service experience is bound to become a key competitive advantage for brands in the ecommerce or DTC space.