Evergage is a real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling marketers to transform the dream of 1-to-1 engagement, across channels, into reality.
EvergageOpens a new window , a personalization and customer data platform (CDP), has announced it has been acquired by SalesforceOpens a new window . Evergage is a real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling marketers to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides a platform to the marketers who need to systematically understand and interact with the customers.Â
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In the official company blog post, Karl is the CEO and Co-founder, Evergage wrote, “Evergage’s mission has always been to personalize the world, and we’ve been doing that one client at a time for nearly ten years. Now we enable hundreds of leading companies – including Autodesk, Carhartt, CenterState Bank, Citrix, Publishers Clearing House, Zumiez, and many more – to deliver relevant, data-driven experiences in the moment across every channel including web, email, mobile, adtech, social, call-center, in-store and in-branch. This is a big milestone for all of our stakeholders: our employees, customers, partners and investors.Â
Evergage’s mission has always been to personalize the world, and we’ve been doing that one client at a time for nearly ten years. Our real-time, cross-channel personalization and machine learning capabilities complement Salesforce Marketing Cloud’s robust customer data, audience segmentation and engagement platform, enabling companies to deliver more relevant experiences during moments of interaction across the entire customer journey. “
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