Sitecore Content Hub 3.4 leverages AI to help brands scale content creation
Sitecore, the digital experience management software provider, today launched an updated version of Sitecore Content Hub (v 3.4). The update is expected to help brands accelerate their digital transformation journeys.
Sitecore now offers customers enhanced Digital Asset Management (DAM) capabilities combined with AI and video capabilities, in addition to improving workflow and ease of use with extended integration to third-party solutions.
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To help brands improve content creation efficiency, Sitecore Content Hub 3.4 leverages AI to analyze image similarity so marketers can instantaneously access alternative images in DAM to suit their particular need. Marketers can then choose to reuse or repurpose these images rather than create new ones – saving their company time and money. For instance, if using a picture of a pet in the backyard, Content Hub will recognize key elements of the image and offer similar photos of pets in the backyard, shortening content creating timelines and expense for marketing teams.
Consumption of video content has increased rapidly over the past few months, and brands have witnessed an exponential spike in video consumption since the lockdown began. To help brands manage their video content more effectively, Content Hub 3.4 offers auto metadata generation abilities as well as transcripts for video using AI analysis from Microsoft Azure Cognitive Services. In addition, video management capabilities also include support for time – and range-based annotation, cropping and subtitling, enabling marketers to leverage the promise of automation and improve engagement metrics.
“Our vision has always been to streamline work and take the tedium out of the creative process for our customers,†said Tom De Ridder, CTO, Sitecore. “With version 3.4 of Content Hub, we’ve taken several massive steps to further drive this mission with new capabilities, enhancements, and integrations in a SaaS product that makes it easier for all content stakeholders in a distributed environment to work together to solve the content crisis — all in a single solution that distributes content to all channels.â€
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Citing research from SoDA, Sitecore in its press release says that 95 percent of marketers believe that producing and publishing personalized digital content more quickly is a priority. To improve workflows and ease-of-use, Sitecore Content Hub 3.4 offers smarter navigation, mass-edit templates, and on-the-fly tagging. Now, Marketing Resource Management and Content Marketing Platform (MRM and CMP) integration empowers DAM users to manage both agile workflows of content items and timeline-based project management workflows from a single location.
Content Hub 3.4 also improves workflow and ease-of-use for DAM users who use Adobe Creative Cloud. With a DAM search panel, users can upload, check in, and check out assets from InDesign, Photoshop, and Illustrator. They can preview work-in-progress within InDesign documents directly in the DAM without packaging, and package finished assets directly into the DAM from InDesign.
CHILI publisher integration
Producing graphics the traditional way can be fraught with challenges for today’s marketer. It takes time, requires money, and involves risk. Marketers face brand compliance and governance challenges, scale challenges, and time-to-market challenges.
With Content Hub 3.4, enhanced Web to Print capabilities with tight integration to CHILI publisher are now available to simplify and automate graphic production across digital and print publishing. This integration connects Content Hub data and assets to CHILI Smart Templates that enable preset customizable elements while embedding brand identity guidelines. Users can now self-service anywhere in the world with just a browser to deliver customized, brand-compliant, and ready-to-use printed assets at scale.
Javascript development kit
And to make it easier for assets and content to flow to and from other applications in the marketing technology stack, Sitecore has also released a Javascript SDK, making Content Hub more extensible with accelerated and minimized development and integration efforts for third-party solutions.
What Does This Mean for Marketers?
As brands leverage multiple digital assets to create unique digital experiences for their customers, digital asset management capabilities play a crucial role in supporting content creation and improving marketing efficacy and efficiency. Recent research suggests that 65 percent of marketers spend more time creating contentOpens a new window than any other activity supporting digital campaigns.
To that end, the updated version of Sitecore Content Hub with enhanced AI and automation capabilities becomes a valuable tool for marketers and brands looking to supercharge their content creation potential and serve evolving customer needs.