ArcDigital federates content and communications management of sales and marketing data for greater efficiency.
Donnelley Financial Solutions (DFIN Solutions) recently launchedOpens a new window an end-to-end application for coherent content and communications management. Dubbed ArcDigital, the web-based solution is specifically designed to help sales and marketing teams effortlessly relay multi-channel distribution of comms and content data in real-time.
“Marketing and sales teams need systems to deliver digital content and communications quickly and easily, to key stakeholders, clients and customers, in the B2B space,†said Eric Johnson, President of Global Investment Companies. “ArcDigital reduces the burden often placed on IT departments by removing redundancies and creating greater efficiency.â€
DFIN Solutions’ application is unique in a sense that it enables accessibility and distribution of digital content and communications through a single integrated digital storefront. Its API-enabled integration across both internal and external platforms makes it ideal to ‘function as a hub for all digital content management, customization and digital delivery needs.’ It can essentially serve as a secure source of data, documents and microsites categorized according to demographics, location etc. to determine the most appropriate or popular content for marketing and sales activities. This can be further configured in accordance with the activity workflow for delivery to maximize intended impact.
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