Sprout Social recently announced a new integration with Tableau. This is the latest in its series of integrations with Salesforce-owned platforms as part of their global partnership. Check out what this integration means for users here.
Sprout Social, a provider of social media management solutions, recently announcedOpens a new window its integration with Tableau. The integration is expected to make it easier for users to incorporate data from the social media management solutions provider into Tableau, thus making it possible for businesses to make more data-driven decisions.
The Key Driver Behind the Integration
Sprout Social provides social data to its customers across campaign effectiveness, audience insights, brand performance, and industry trends. The new integration with Tableau comes with Sprout Social Tableau Business Intelligence (BI) Connector, with which users can combine social data with other business data streams to gain a more robust understanding of their customers and brand performance. Users can further generate custom dashboards with the visuals and metrics they need. This kind of customization and access can be expected to make it easier for users to share and act on the most valuable data.
Talking about the integration, Ryan Barretto, president, Sprout Social, said, “The Tableau platform is known for taking any kind of data from any system and turning it into actionable insights with speed and ease. And, with Sprout’s integration, this now includes social data. Together, we are providing decision makers with a unified source of truth that allows them to more easily leverage powerful social data and insights to build their strategy. In an increasingly crowded and constantly changing market, this is how customers can compete to win.â€
Brian Matsubara, vice president, Global Technology Partnerships, Tableau at Salesforce, said, “We’re thrilled to strengthen our partnership with Sprout Social and help customers succeed by unlocking actionable insights from their social data.â€Â
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The Latest in the Series of Integrations
The integration between the two brands is one of the latest in a series of integrations between Salesforce-owned platforms and Sprout Social. Tableau is a brand owned by Salesforce, and the latter has a global partnershipOpens a new window with Sprout Social. As part of the partnership, Sprout Social already has integrations with Salesforce Sales Cloud, Slack, and Marketing Cloud. The two companies extended their partnership in September through the Salesforce Service Cloud integrationOpens a new window . The idea behind these integrations is to enable brands to extract maximum value from their customer data without being concerned about complex product implementations.
Sprout Social and Salesforce can be expected to continue to strengthen their partnership through further integrations.
What do you think of this latest integration between Tableau and Sprout Social? Let us know on FacebookOpens a new window , TwitterOpens a new window , and LinkedInOpens a new window .
Image source: Shutterstock
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