Strategic Planning is a Process for Marketing Growth

“However beautiful the strategy, you should occasionally look at the results.”
― Winston Churchill

We spoke Ann Sung RuckstuhlOpens a new window , CMO at UnisysOpens a new window who continues to give us great insight into the importance of strategic planning and the factors needed to make the process successful. Let’s dive into her key takeaways for strategic planning as a process for marketing growth.

As always, you can dive into the full interview with Ziff Davis B2B hereOpens a new window .

Key Takeaways:

1. Strategic planning is a wonderful process, and highly recommended to look at it at least once a year, with many interim progress checkpoints
2. Having an ecosystem of partnerships, namely by bringing together marketing and sales as the “eyes” and “ears of the market, knowing what works and what does not work for product and service positioning, customer engagement and acquisition and retention.
3. Ann’s overall framework for a strategic planning process based on three attributes:
   1. Unified
   2. Realistic
   3. Focused
   4. Measureable
   5. Operationalizable

Continue with us to get more on Ann’s perspectives on the importance of, and how to systematically think about, engaging with the C-level executives of your clients and prospects on their specific business outcomes. Read the full interview hereOpens a new window .