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Three Ways Marketers Can Tackle Offline Attribution

Three Ways Marketers Can Tackle Offline Attribution

Due to the importance of marketing attribution, there’s been an explosion of technology and models aimed to help marketers follow customers along the path-to-sale across channels and devices. But attribution is anything but easy. Pure online-to-online attribution is tricky enough, and things get more complex with offline attribution (i.e. bridging online marketing to offline sales and vice versa). Clearcode CEO, Maciej ZawadziÅ„ski shares three ways for marketers to begin tackling offline attribution