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Why a New Kind of Data-Driven Personalization Is Critical To a Virtual Economy

Why a New Kind of Data-Driven Personalization Is Critical To a Virtual Economy

The pandemic has catapulted the retail industry into an unprecedented level of digital growth, which will help accelerate intelligent and automated personalization in the industry. This next generation of data-driven hyper-personalization will optimize customer experiences, reduce churn and operational efficiencies, says Rob Saker, global lead for retail and manufacturing, Databricks.