This Week in Collaboration: Avaya Makes Cloud Push, Logitech Fuels Bring Your Own Meeting (BYOM) Trend | Aug 10, 2020

Logitech makes it easier for users to join meetings from any laptop with Swytch; Avaya presents  a new business avatar to align with its cloud-vision and TTEC takes over VoiceFoundry ownership.

Now Bring Your Own Meeting (BYOM) With Logitech’s Swytch, a USB Connector 

Logitech launched a connector called Swytch to enable seamless transition between multiple meeting rooms. Logitech Swytch enables switching meeting room controls such as those of the audio and video, as well as the ability to display meeting room feed directly to a connected laptop.

What this basically means is that users can join in on meetings/conferences directly, regardless of which meeting room solution is used. Scott Wharton, Vice President and General Manager of Logitech Video Collaboration said, “Most room solutions are great and have made strides in becoming easier to use, but it’s often difficult to join meetings with any video service you want.”

Besides meeting solutions like Microsoft Teams Rooms or Zoom Rooms, Swytch also enables users to participate in meetings via a laptop, with any webinar or streaming software. Another important aspect of the cable laptop link is that it facilitates plug-and-play connections. Logitech said it can be useful especially for those who are transitioning from legacy services to modern platforms.

Logitech Swytch combines USB and HDMI to eliminate the need for additional adapters etc. The solution can charge USB-C based laptops with 60W of power. Swytch is compatible with USB 3.0 or higher with Type A or Type C and DisplayLink drivers. It also supports Windows 10, MacBook, and Chromebook. It enables Bring Your Own Meeting (BYOM) for Microsoft Teams Rooms or Zoom Rooms to connect a laptop to the room’s display, camera and audio devices for meetings hosted on other services. Is compatible with Logitech Sync which can simplify monitoring and device management. 

Wharton adds, “With Swytch, we’re taking it a step beyond ‘making every room a meeting room’ and enabling a native experience in conference rooms that anyone can use and enjoy.”

See Also: Avaya Broadens Its DaaS Service, Reaches 12 New Markets

Avaya Moves Toward a Cloud-Based Future

Avaya struck a rebranding move to signal its commitment for a cloud-based service future. The company brought its portfolio of managed and subscription services and products for contact center, unified communications, collaboration and cloud platform under the Avaya OneCloud brand. 

Simon Harrison, Avaya SVP and Chief Marketing Officer said, “Avaya OneCloud represents an essential shift aligning to the innovation we’re delivering, now and into the future, at a global scale that is unrivaled.” It comprises Avaya OneCloud CCaaS, Avaya OneCloud UCaaS, and Avaya OnceCloud CPaaS based on a multi-cloud approach.

Anthony Bartolo, Avaya EVP and Chief Product Officer said, “As a multi-cloud ecosystem, Avaya OneCloud knows no limits, and represents the benefits of the Avaya portfolio together with those of our partners and leading cloud platforms.”

• Avaya OneCloud CCaaS provides customer and workforce engagement through voice, video, chat, messaging, and social and AI. 
• Avaya OneCloud UCaaS facilitates team collaboration for virtual meetings and collaboration.
• Avaya OneCloud CPaaS is a way for teams to build, deploy and leverage cloud-based applications and workflows.

Mary Wardley, VP, Customer Care and CRM, IDC said, “The company has built a product strategy to provide migration for its global customers, with an application ecosystem that extends its own offers with additional innovation in areas like AI, machine learning, and data automation.”

See Also: AVCtechnologies Checks the Box on CPaaS Goal With Ribbon’s Kandy Buy

TTEC Buys AWS Global Partner VoiceFoundry

TTEC has agreed to acquire VoiceFoundry for its experience as a global AWS partner, and for its customer experience (CX) solution deployment expertise. Jonathan Lerner, President of TTEC Digital said, “VoiceFoundry’s addition to TTEC Digital provides speed, agility, and expands our CX Marketplace with AWS’s cloud-first solutions that can accelerate digital CX transformation for our clients.”

The acquisition will also set apart TTEC Humanify Cloud, which will now feature Amazon Connect, AWS contact center solution. It also extends TTEC Digital Humanify Cloud integration CX applications with AWS. Jonathan Lerner, President of TTEC Digital said, “There is a fundamental shift happening across the industry. Rather than relying directly on customer experience SaaS providers, clients are turning to CX orchestrators and journey partners to build end-to-end customer-centric solutions in the cloud.”

VoiceFoundry provides artificial intelligence (AI) and natural language automation, chatbots, CTI/CRM, enterprise integration, user-experience design, analytics, omnichannel engagement, and workforce optimization. The company’s global presence with offices in U.K., Singapore, and Australia, and a customer base of over 50 blue chip companies is expected to help TTEC in their endeavours to expand their CX-as-a-service over the cloud as a part of the global digital transformation.

Acquisition of VoiceFoundry’s U.S. and European parts was completed last week. The completion of VoiceFoundry’s Australian and ASEAN is pending regulatory approvals.

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