A landing page creation tool is defined as an intuitive software application that enables you to design and launch attractive and functional landing pages that could boost your conversion rate.
Landing pages are an essential component of a conversion-focused campaign. Marketers use digital advertising, email marketing, and SEO techniques to drive traffic to the landing pages where users finally convert. In this article, we’ll look at the top ten landing page creation tools for 2020.
Designing a landing page that converts can be a challenge because you need to understand user behavior, test various hypotheses, and iterate until you identify what works. All this could be time-consuming if you are not using landing page builders that provide you with a drag-and-drop interface, ready-to-use templates, and plenty of other features, allowing you to create and test landing pages efficiently.
Table of Contents
- What Are Landing Page Creation Tools?
- 5 Must-Have Landing Page Builder Features
- Top 10 Landing Page Creation Tools for 2020
What Are Landing Page Creation Tools?
To connect with the audience at the right stage of the buyer’s journey, marketers run highly targeted campaigns. Therefore, generic/one-size-fits-all content won’t work if you are aiming for high conversions through your paid campaigns (or any channel or campaign for that matter).
Landing pages allow you to elaborate on the campaign messaging that you generally promote in an ad, email, or social media post and let you collect customer data to generate leads or drive sales.
Landing page creation tools let you build, well, landing pages, but their unique selling proposition is that they enable you to create aesthetically pleasing landing pages without requiring you to write a line of code. You can drag-and-drop content blocks to add text, images, links, rich-media, and call-to-action (CTA) buttons.
Landing page builders make it intuitive and straightforward to help you improve the conversion rate of your campaigns.
5 Must-Have Landing Page Builder Features
If you’re on a lookout for a landing page creation tool, here are the five key features to look for in a landing page builder. Note that the functionality to publish the landing page on your domain is already assumed.
1. Drag-and-drop Editor
Drag-and-drop landing page builder enables users with limited to no programming proficiency to build landing pages quickly and easily. As long as you have a wireframe or a landing page structure in mind, you’ll be able to create landing pages by adding content blocks as per the design.
2. Ready-to-use Templates
A template repository provided by the landing page tool is designed by UI/UX or design professionals who know what drives conversions. Therefore, you can either customize the templates or get inspired by them to create your own designs.
3. Mobile-Responsive Design Features
The editor should also offer the functionality to tweak the design for the mobile interface. This feature allows the user to place web elements such as the headline or CTA at the right place to boost conversions. Also, having Google AMP support ensures that you get optimized page load speed.
4. A/B Testing
A/B testing is crucial to improve the conversion rate of a campaign. The landing page creation tool should enable you to create multiple variants of a landing page to test your hypothesis and find the better performing one.
5. Third-Party Integrations
You should be able to integrate other tools from your martech stack, such as email marketing, CRM, marketing automation, and analytics platforms. This will allow you to automate workflows like sending the leads directly to your CRM and marketing automation platform and analyzing the landing page performance using quantitative and qualitative analytics tools.
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Top 10 Landing Page Creation Tools for 2020
Now that we know the key features to look for in a landing page builder, let’s look at the top ten landing page creation tools for 2020:
1. Instapage
InstapageOpens a new window offers a suite of tools that promise to improve the conversions by 400% for the same ad spend. As the name suggests, Instapage lets you develop personalized landing pages that are mobile-responsive, without the help of a developer, and startups and SMBs commonly use it.
Instapage’s Instablocks feature allows you to create a repository of content blocks that you’d need to use frequently, such as social media links or signup forms. You can also set up global blocks so that you can update every location by making a change once at its root instance.
The tool comes with 90+ templates segregated in 15+ categories such as trial signup, demo request, webinar registration, and app download. You can integrate it with apps from categories like advertising (Facebook, Google, LinkedIn, etc.), analytics, call tracking, CRM, e-commerce, email marketing, and live chat.
With a 14-day free trial, the pricing for Unbounce begins at $199 per month ($149 per month if you subscribe to its annual plan). You could get a customized quote from their sales team for enterprise-level requirements.
2. Unbounce
UnbounceOpens a new window is arguably one of the most widely known landing page creation tools. Unbounce provides a drag-and-drop editor along with a repository of more than 100 readymade templates. You can replicate and edit entire pages and copy content between different pages. You can add HTML, CSS, and JavaScript scripts to integrate additional functionalities.
Although Unbounce is mobile-responsive, you can tweak the mobile UI using its mobile layout assistant. You can directly import images from Unsplash, download customizable templates from Themeforest, embed videos, and add video backgrounds. It also lets you create lead generation forms, custom thank you pages or redirect users to a different page. You can also add lead magnet tools such as pop-ups and sticky bars to nudge users to take the desired action.
Besides the A/B testing feature, Unbounce’s Smart Traffic and dynamic text replacement features change the content dynamically based on user behavior.
The basic plan starts at $99 per month and goes up to $499 and beyond depending on your requirements. You get a 14-day trial on its essential and premium plans.
3. Wishpond
WishpondOpens a new window is a comprehensive marketing automation tool that provides landing page builder as one of its key offerings. Wishpond’s landing page creation tool enables you to publish your landing pages on your website, Facebook, and WordPress.
While Wishpond offers run-of-the-mill landing page builder features, such as a drag-and-drop editor, template library, custom fonts, and mobile-responsive design, you can also integrate pop-ups, welcome mat, slide-ins, and opt-in bars. You can integrate tracking services to analyze the performance, design customized forms, and allow email list opt-ins and file uploads.
Wishpond also lets you run contests, sweepstakes, Instagram promotions, etc. through its platform, and it can be integrated with over 300 services.
Its pricing plans start at $49 per month and can go up to above $199 per month, depending on the functionalities and number of leads you are planning to gain. Alternatively, Wishpond also provides a customized quote depending on your specific requirements.
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4. Leadpages
LeadpagesOpens a new window has a readymade repository of landing page templates for various use cases such as consultation, contests, events, free download, newsletter, offers/discounts, upsell, etc. Its built-in conversion guidance feature predicts the landing page’s performance and tells you the necessary tweaks to improve it.
You can integrate a countdown timer, video player, Calendly schedule, and reservation widgets within your landing pages. Leadpages also offers additional features such as pop-ups, opt-in texts, alert bars, email trigger links, etc. with its different plans.
Leadpages can be integrated with a range of tools such as CRM, analytics, email marketing, e-commerce, and payment solutions, to name a few.
The basic page on Leadpages starts at $37 per month, and although this may seem like the most cost-effective pricing we’ve seen so far, it doesn’t offer A/B testing in its basic plan. Therefore, you need to opt for their pro or advanced plan to get a better feature suite.
5. GetResponse
GetResponseOpens a new window is primarily a marketing automation software platform that offers a landing page builder as one of its features, which is a suitable landing page creation software for SMBs.
GetResponse’s landing page builder comes with a drag-and-drop builder for both – mobile and desktop designs and provides mobile-responsive templates as well. The tool also has an image editor and allows you to import photos and GIFs from Shutterstock and Giphy, respectively.
The Autofunnel feature enables you to run an online store efficiently. You just need to import the products from Etsy, Stripe, Shopify, BigCommerce, etc. to GetResponse, drive traffic to landing pages through ads, and customize the sales page to drive sales.
GetResponse prices its offers based on the number of leads per month. You can get started for $15 per month and go up to $99.
6. Mailchimp
MailchimpOpens a new window is another composite marketing tool that offers landing page builder as a part of its functionality. Mailchimp’s landing page creation tool allows you to set up landing pages to promote free downloads/gated content, run contests to collect email addresses, highlight products, or create a buzz. By integrating your Square account with Mailchimp, you can set up a nifty e-commerce store.
Mailchimp’s content studio (media folder) extends to landing pages as well. So, it becomes easy to import files used in email marketing or social media ad campaigns for your landing page designs. Mailchimp’s built-in analytics feature tracks visitors, clicks, conversions, revenue, and what content/offerings are working the best for each audience segment.
You can get started for free with Mailchimp. You will need to subscribe to their paid plans to avail additional features such as additional custom templates, A/B testing, custom branding, and, most importantly, the ability to add more leads/contacts to your list.
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7. Lander
If you’re just starting with landing page design, LanderOpens a new window could be your best choice. It’s a dedicated yet simple landing page builder geared toward SMBs who can’t manage to spend too much time in designing landing pages.
Its visual editor lets users drag-and-drop web elements to design a page. Lander offers 100+ templates for categories like webinars, product launch, lead generation, ebook downloads, and real estate. You can integrate Lander with your Facebook page to create a landing page tab on Facebook.
Lander also lets you automate a welcome email upon form submission and integrate the application with Google Analytics so that you can evaluate the performance of landing pages.
Lander’s basic plan starts at $49 per month that includes the A/B testing feature, 3000 visitors, and one custom domain. To get advanced integrations with Marketo and Salesforce and technical support, you need to subscribe to its professional plan starting at $99 per month.
8. MailerLite
MailerLiteOpens a new window is another software in the league of email marketing tools that offer a landing page builder. MailerLite’s visual editor comes with a drag-and-drop builder and lets you design mobile-responsive pages. The visual editor contains content blocks such as signup forms, contact forms, survey, quiz, countdown timer, event tables, maps, etc. to simplify the design process.
You can make your landing pages GDPR-compliant by adding pre-written permissions, checkboxes, and segmenting EU-based subscribers.
MailerLite offers a free plan to get started with designing landing pages; however, you need to get their paid plan to remove the MailerLite branding, use a custom domain, and to get the custom HTML editor and advanced analytics reporting. The pricing differs based on the number of subscribers and emails you’ll send every month.
9. Landingi
LandingiOpens a new window offers a template repository of over 200 customizable templates to start your landing page design process. You can inject special HTML, CSS, and JavaScript scripts using its custom editor. Landingi’s built-in image and icon libraries provide a set of images and icons for different purposes.
Landingi allows you to integrate a landing page tab on your official Facebook page. With Landingi, you can export the leads in CSV format or to Google Sheets or send them to your Mailchimp, Aweber, Salesforce, or GetResponse subscriber lists through the integration feature. You can integrate the app with Google Analytics or other analytics tools and run A/B or multivariate tests.
Landingi offers two types of pricings, viz., for businesses and agencies. Landingi’s basic plan for businesses begins at $39 per month, whereas for agencies, it starts at $189 per month.
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10. Ucraft
UcraftOpens a new window is a drag-and-drop website builder similar to Squarespace that lets users design landing pages as well. The application also lets you set up online stores and design logos. It’s another nifty landing page creation tool for those who don’t want to get into the nitty-gritty of landing page development.
You can pick a landing page template from its theme library to get started and edit as you go. You can connect it to a custom domain for free, and with its pro plans, you get a free custom domain. Ucraft provides integrations for Mailchimp, Google Sheets, or Intercom to build the email list.
While Ucraft comes with a free plan, you need to pay $2.99 per month to get rid of its branding. The premium plans begin at $10 and go up to $69 per month.
Closing Thoughts
We just saw an extensive set of landing page development tools for different utilities. As martech solution providers are moving toward building consolidated solutions, you’ll often notice that a sole landing page development software is offering peripheral features such as social media ad management.
Therefore, before picking a solution, you need to know the use case for yourself and should consult an expert (or an agency if you’re working with one). Tools that have marketing automation or any other product other than landing page as their forte may lack in providing refined landing page features compared to tools like Unbounce and Instapage. Make sure to assess your requirements before picking a software platform and opt for a free trial to understand the compatibility.
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