This week, Coveo, Deloitte, TechSee, Denodo, Talend, Kustomer, Pegasystems, Terminus, Marketo, and MRP received recognition and acclaim by top research firms.
Coveo Named Strong Performer in the Forrester Wave: Journey Orchestration Platforms
The Forrester Waveâ„¢: Journey Orchestration Platforms, Q2 2020 has namedOpens a new window the Coveo Experience Intelligence Platform a strong performer and is among the highest-scoring in the Market Presence category. The Coveo Experience Intelligence Platform uses artificial intelligence, analytics, intelligent search, and recommendation technologies to personalize digital experiences. By stitching together content and data from across the enterprise, Coveo clients deliver world-class experiences enterprise-wide across commerce, service, and the workplace.
Deloitte Named Leader in Enterprise Insights Service Provider 2020
The Forrester Wave: Enterprise Insights Service Providers, Q2 2020 has named DeloitteOpens a new window a global leader with the highest scores possible in 14 criteria, including analytics and AI services, insights-to-execution support, and data service. Costi Perricos, Deloitte Global Analytics & Cognitive leader, said “Deloitte is committed to expanding clients’ business value and competitive edge through the strategic implementation of trustworthy AI solutions and fostering human-machine collaboration.â€
Marketing Technology News: Top 7 Funding and Acquisition News From the Week of June 9, 2020Opens a new window
TechSee Wins TMC 2020 CRM Excellence Award
TechSee, the Intelligent Visual Assistance provider, has been recognizedOpens a new window by TMC with a 21st Anniversary CRM Excellence Award presented by CUSTOMER magazine. TechSee was chosen based on its ability to expand the customer relationship to become all-encompassing, transforming the entire enterprise and customer lifecycle. It demonstrated clear value to clients across different touchpoints, departments, and service delivery modes, which have expanded their use of visual engagement across different support channels.
Denodo Recognized as a Leader in Enterprise Data Fabric Evaluation
Forrester Research, Inc., has positionedOpens a new window Denodo, the data virtualization provider, as a Leader in “The Forrester Waveâ„¢: Enterprise Data Fabric, Q2 2020â€. According to the report, “Customers like Denodo’s data virtualization product and the ability to quickly transition to data fabric to support enterprise-focused data fabric use cases.†The latest innovations in the Denodo Platform have broadened its use for data science, hybrid/multi-cloud, and enterprise data governance initiatives.
Talend Recognized as a Leader in Enterprise Data Fabric Evaluation
TalendOpens a new window , a data integration and data integrity company, is among the select companies invited by Forrester to participate in its June 10, 2020 publication, The Forrester Waveâ„¢: Enterprise Data Fabric, Q2 2020 evaluation. Talend was cited as a Leader in the evaluation and received the highest score of any vendor evaluated in the Current Offering category. It also earned the highest possible scores, 5 out of 5, in 15 of the 25 criteria evaluated by Forrester, including criteria such as Data Catalog, Data Quality, and Data Lineage. Talend also received 5 out of 5 in the strategy execution criteria.
Kustomer Recognized in Gartner’s Magic Quadrant for the CRM Customer Engagement Center
Kustomer, the omnichannel SaaS platform, has been namedOpens a new window in Gartner’s Magic Quadrant for the CRM Customer Engagement Center report. The recognition highlights the company’s role in the space, where they are paving the way for the next generation of customer service CRM, driving intelligent and scalable experiences. The next generation of customer service CRM does more than just manage support conversations. Kustomer is a company’s single record of customer truth, managing and contextualizing data to drive smarter processes that scale your business, not your headcount,†said Brad Birnbaum, CEO and co-founder of Kustomer.
Pegasystems Named Leader in Gartner’s Magic Quadrant for 11th Consecutive Year
Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, has been namedOpens a new window a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center for the 11th consecutive year. Gartner evaluated 16 CRM vendors based on their completeness of vision and ability to execute. Kerim Akgonul, senior vice president of products, Pegasystems, said “We believe this recognition from Gartner is further proof that Pega is providing our clients with the tools that help them rapidly adopt new solutions during times of change to help ensure more empathetic, helpful interactions with customers.â€
Terminus Named a Leader in Forrester New Waveâ„¢: ABM Platforms
Terminus was namedOpens a new window a leader in the Forrester New Wave™: ABM Platforms, Q2 2020 report with a differentiated rating in seven different criteria. The report evaluated 14 of the most significant ABM providers against three categories: current offering, strategy, and market presence. Terminus believes their new leadership and strategic acquisitions in chat and email, fueled by record growth, have propelled them to be named one of the vendors to “lead the pack†of the ABM category.
Makreting Technology News: Why Tibco’s Latest Blueprint for Modern Application Architecture Is Focal to Business GrowthOpens a new window
Marketo by Adobe Among top Marketing Automation Software on 360Quadrants
MarketoOpens a new window is among the 50+ software that will be evaluated and listed as the top Marketing Automation Software on 360Quadrants. Marketo marketing automation software develops scalable marketing campaigns for execution across marketing channels to personalize engagement with potential customers. 360Quadrants will also provide the most granular Marketing Automation Software comparisons between vendors.
MRP Recognized as a Leader in Account-Based Marketing by Forrester
MRPOpens a new window , the enterprise-class predictive ABM platform, has been named a leader in the Forrester New Wave™: ABM Platforms, Q2 2020. Across a field of 14 vendors in the evaluation, MRP Prelytix has received a Leader position. The platform was also recognized as “differentiated†in the account selection, engagement channels, performance assessment, and product vision criteria. “Our ABM platform is purpose-built for enterprise-class sales and marketing organizations, it delivers unmatched capabilities, maturity, and client value,†said Kevin Cunningham, CEO of MRP.