Top Funding and Acquisition News From the Week of May 25, 2020


Despite the economic slowdown, there have been some mergers, acquisitions, and funding rounds in Marketing Technology this past week. To stay on top of the latest, here is a quick roundup of the news from Viqeo, Connexity, Bluecore, Gatsby, Decibel, RudderStack, and Stringr.

Viqeo Video Platform Acquired UK Machine Learning Company, Suggestv

ViqeoOpens a new window , the U.S. based video platform for web publishers, aquired U.K.-based machine-learning company, SuggestvOpens a new window , a contextual video recommendation service that allows media publishers to propose watching relevant videos to their users and monetize video ads. This will facilitate publishers to get the most out of video content, both in terms of increasing engagement and in terms of revenue from video ads.

Connexity Expands Retail Content Network Reach With Skimlinks Acquisition

ConnexityOpens a new window , the independent source of new customers and sales for online retailers, has acquired SkimlinksOpens a new window , the monetization solution for commerce-oriented publishers. Online retailers are taking advantage of increased demand in commerce-oriented channels to diversify outside of traditional walled gardens like paid search. Connexity’s acquisition of Skimlinks creates an independent customer acquisition channel for e-commerce, adding thousands of new retail-oriented publishers, including many desirable and respected consumer-facing media brands.

Marketing Technology News: AB Tasty Ramps Up Its Personalization Capabilities With Advanced AIOpens a new window

Bluecore Raises $50M to Accelerate New AI Applications

BluecoreOpens a new window , the marketing technology company reimagining how retail brands transform casual shoppers into lifetime customers, closed its $50 million Series D funding round. The company will use the funds to accelerate its work in machine learning and artificial intelligenceOpens a new window .

Gatsby Raises $15M to Drive the Reinvention of Website Development

GatsbyOpens a new window , the hub for building websites, has raised $15 million in Series A funding. CRV led the round, with previous seed investors Trinity Ventures, Mango Capital, Fathom Capital, and Dig Ventures. Major consumer and enterprise brands are already using Gatsby to build key web properties, including IBM, Braun, Ideo, Airbnb, Impossible Burger, and hundreds more.

Decibel Closes $40M Series B Investment

DecibelOpens a new window , the digital experience analytics platform, has closed its Series B investment round at $40 million. The latest infusion was funded by Perwyn, an entrepreneurial, family-funded investment firm based in the U.K. It also includes the initial $17 million investment from Draper Esprit, Eight Roads Ventures, and John Simon, via his Ventureforgood investment entity. This brings the company’s total funding to $54 million.

Marketing Technology News: 8 Key Marketing Hires From the Week of May 25, 2020Opens a new window

RudderStack Raises $5M Seed Round Led by S28 Capital; Announces Acquisition of Blendo

RudderStackOpens a new window , provider of the open source alternative to traditional customer data platformsOpens a new window , has raised a $5 million seed round led by S28 Capital with additional participation from Salil Deshpande (Uncorrelated Ventures) and Florian Leibert (468 Capital). The funding will be used to accelerate product development and rollout to larger enterprises. RudderStack also announced the acquisition of data integration company Blendo, which brought additional IP and expertise to the RudderStack team.

Stringr Secures $5.75M in Funding From Thomson Reuters

StringrOpens a new window , on-demand video news service, announced that it has raised $5.75 million in a new round of financing, driven by investments from Thomson Reuters Ventures, as well as returning venture investors G5 Capital and Advection Growth Capital. The fresh capital will enable Stringr to develop additional tools and technologies that will help news outlets provide riveting coverage.