Clarabridge, Alterian, PROS, Cengage, Druva, NICE, Tiger Pistol, Salesforce Commerce Cloud, Thunderhead, Bluecore, Searchspring, and SMG recognized and honored among others in martech this week.
Clarabridge Named Leader in Forrester’s AI-Based Text Analytics Platforms Report
Clarabridge Inc. was named a Leader in The Forrester Waveâ„¢: AI-Based Text Analytics Platforms (People Focused), Q2 2020. The report evaluated the 8 most significant providers in the market based on 27 criteria covering the current offering, strategy, and market presence. Clarabridge received the highest score of all 8 providers in the current offering category and the highest score possible in the strategy execution, performance, and global presence criteria.
According to Forrester, “Clarabridge is primarily a Customer Feedback Management platform on text analytics steroids.†Text analytics is the core technology underpinning successful customer experience (CX) programs, surfacing insights from massive volumes of unstructured data (customer service calls, emails, chats, private messages, social media engagements, survey feedback, online reviews, etc.).
Alterian Named a Leader in Journey Orchestration Platforms Evaluation by Independent Research Firm
Alterian has been named as a Leader in The Forrester Waveâ„¢: Journey Orchestration Platforms, Q2 2020. The company received the highest score possible in the Journey Orchestration, Quality of Visualization, Client Experience, Usability, and the Commercial Model criteria.
The Forrester Wave report states that Alterian “increases cross-functional adoption, reduces cognitive load on employees, and improves CX by tracking, visualizing, and influencing real-time interactions,†and the “rules-based decisioning and AI help individuals sidestep break points and provide the right action or message.â€
PROS Named a Major Player in the IDC MarketScape
PROS, a provider of AI-powered solutions that optimize selling in the digital economy, has been named as major player in the IDC MarketScape for Worldwide Configure Price Quote (CPQ) Applications for Commerce 2020 Vendor Assessment.
According to the IDC MarketScape, “CPQ applications have long been known as a tool to assist sales reps to sell the right product at the right time and for the right price, but modern B2B buyers are demanding more from CPQ application.â€
Marketing Technology News: Top 6 Funding News in Marketing: Week of June 16, 2020Opens a new window
Cengage Wins Top Customer Support Award
Cengage has won the Customer Relationship Management Institute’s NorthFace ScoreBoard Award for top customer support for the third time in a row. The award is based on feedback from customers—students, instructors, and administrators—as measured by CRMI LLC, a recognized expert in developing and implementing customer and employee experience management strategy programs.
“We’re honored to again receive this award as it underscores our customer-first mentality and ensuring that students and instructors get all the help they need to succeed,†said Jason Chin, SVP Service Experience, Cengage.
Druva Recognized as Leading Solution for Customer Experience with 88 NPS Score
Druva Inc., the Cloud Data Protection and Management, announcedOpens a new window that the company has been recognized for its outstanding customer experience and received an industry-leading certified NPS score of 88.
Also, the company was awarded the NorthFace ScoreBoard Award by the Customer Relationship Management Institute (CRMI) for the second consecutive year, highlighting the company’s continued excellence in customer support.
NICE Named a Leader in Journey Orchestration by Top Analyst Firm
NICE, a provider of both cloud and on-premises enterprise software solutions, has been acknowledged as a Leader by Forrester Research in “The Forrester Wave™: Journey Orchestration Platforms, Q2 2020†report.
Among the vendors evaluated, NICE received the highest possible scores in the Data Fusion category, highlighting the ability of its Customer Engagement Analytics (CEA) solution in helping organizations to efficiently connect disparate datasets. NICE also received the highest possible scores in the Planned Enhancements, User Research and Market Presence categories, and amongst the top scores in the Journey Discovery criteria
Tiger Pistol Honored with AdExchanger Award for Best Social Media Campaign
Tiger Pistol, the social advertising platform that delivers local activation at global scale, has been named the winner of “Best Social Media Campaign†in the AdExchanger Awards, based on the remarkable results from the campaign that localized Anheuser-Busch InBev’s (AB InBev) national advertising, making the brand the toast of towns around the world.
Paul Elliott, Tiger Pistol CEO, said “This recognition by the AdExchanger Awards is high praise, and further validates our company’s legacy of delivering ‘first-evers’ that drive client value.â€
Salesforce Commerce Cloud Named Leader in B2C and B2B Commerce Suites Report
Forrester Research has positioned Salesforce Commerce Cloud as a leader in The Forrester Waveâ„¢: B2C Commerce Suites Q2 2020 report. Salesforce B2C Commerce received the highest possible scores in the criteria of AI and machine learning, product vision and roadmap, supporting services, delivery and extensibility ecosystem, customers and customer acquisition, and product revenue. Salesforce B2B Commerce tied for the top scores in the criteria of business intelligence and analytics, AI and machine learning, and delivery and extensibility ecosystem.
Thunderhead Named Leader in Journey Orchestration Vendor Research
Thunderhead, the customer engagement and journey orchestration platform , has been named as a leader in The Forrester Waveâ„¢: Journey Orchestration Platforms, Q2 2020. The Wave analysis identifies the most significant journey orchestration platforms, evaluating them on strategy, current offering and market presence.
Thunderhead’s ONE Platform scored joint highest in the Technology criteria and was among the top four scorers in the Data Fusion and Journey Automation and Orchestration criteria in the Current Offering category.
Marketing Technology News: Top Martech Hires: Week of June 13, 2020Opens a new window
Bluecore Named Cool Vendor by Gartner in 2020 “Multichannel Marketing†Report
Bluecore, the marketing technology company, has been included in the 2020 list of Cool Vendors in Multichannel Marketing1 by Gartner. Gartner’s Cool Vendors are companies, named annually by the research company across a variety of categories, that offer a technology or service that is “innovative — enables users to do things they couldn’t do before; impactful — has or will have a business impact, not just technology for its own sake; and intriguing — has caught Gartner’s interest during the past six months.â€
Searchspring Ranked High Performer in Two G2 Grid® Reports for Summer 2020
Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, has been named a High Performer in two of G2’s Grid® reports for Summer 2020. G2 is the B2B tech marketplace for software and services, helping businesses make smarter buying decisions. Searchspring ranked as a High Performer in the categories of Enterprise Search Software and E-Merchandising.
SMG Recognized as High Performer in Experience Management Evaluation
Service Management Group (SMG), a patient and employee experience management partner to more than 500 brands, has been named a high performer in G2’s Summer 2020 Grid Report for Best Experience Management (XM) Software. Combining platform technology and differentiated services, SMG helps brands get smarter about customers and employees to drive changes that boost loyalty and improve business performance.
Personalization Pioneers Conference By Dynamic Yield, Announces Preliminary Lineup for Virtual Roundtables
Personalization Pioneers, an event series helping innovative organizations meet customer expectations and experience optimization challenges, announced its rebranding as a platform for education and knowledge sharing as well as its first event of 2020.
The inaugural XP Roundtable event, entitled Amazon in Times of Crisis, will be held virtually on June 23rd, during which industry experts will discuss the opportunities presented by the eCommerce titan’s inability to deliver on its promise of price and delivery time during the COVID-19 pandemic.