Acxiom launches a comprehensive suite of CDP solutions and services
Acxiom, the customer intelligence platform, yesterday launched a new suite of customer data platform solutions and services to help marketers realize better ROI on their CDP initiatives.
The company’s deep expertise in CDP software, identity management, and ethical use of data enables brands and marketers to align their strategy with key drivers of success.
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“The companies who can connect to their customers with relevance and respect are the companies that will succeed. The question is how to integrate data and technology to achieve this and ensure investments turn into results and returns,†said David Skinner, chief strategy officer. “Our CDP solutions and services, working with best-of-breed CDP partners, help brands optimise the investments they’ve already made or are about to make. Our ability to partner and integrate with a variety of Martech and Adtech providers makes Acxiom the ideal one-stop shop for orchestrating better marketing engagement for brands across earned, owned, and paid media.â€
Acxiom’s CDP solution suite offers:
- CDP Strategy and Software Selection Services
- CDP Implementation, Integration and Ongoing Management Services
- Identity Management for Enhanced Identity Accuracy and Reach
- Audience Insights and Data for Better Personalisation
- Audience Design and Extension Services
- Enterprise Customer Data Management
- Marketing Analytics and Measurement to Enhance Data-Driven Decisions
In a recent press release by the company, CDP partners including Tealium, Arm Treasure Data, Boxever, and Exponea stated that their integrations with Acxiom’s CDP services enable them to provide joint customers with richer data to drive better customer experience (CX) outcomes.
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What Does This Mean for Marketers?
Over the past few years, the CDP market has become increasingly crowded. As of 2019, there are over a 100 CDP providers – and that number is growing as businesses look for innovative ways to engage customers.
However, achieving an enterprise-level single view of the customer and executing against a host of varying use cases is an uphill task for most marketers and often beyond the capabilities of a single software solution or inhouse skill sets.
Acxiom’s latest suite of CDP solutions and services is aimed to help marketers and brands make better decisions about their CDP investments through external expertise and data support. Standard features for most CDP platforms are fluid and evolving. However, inconsistent feature availability is a cause of great confusion for marketers. Particularly when making purchase decisions.
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Solutions like Acxiom help marketers design a strategy that addresses scalable, enterprise requirements for customer data management that support key objectives for the business. To unleash the true promise of CDP platforms, i.e., omnichannel marketing, marketers must take a holistic view of factors like data management, data hygiene, identity resolution, segmentation, analytics, decisioning, engagement, and measurement.
To that end, Acxiom’s new suite of CDP solutions provide a robust platform for hosting the depth and breadth of data and capabilities necessary to meet the full complement of marketing requirements. The company also supports brands with complex data management and compliance requirements that may be outside the realm of typical vendor expertise.