Weekly Product Watch: Nielsen Unveils a Data Privacy-Centric Digital Measurement Methodology, and More

A roundup of marketing product updates from Nielsen, SDL, JotForm, CallMiner’s, Segment, ActiveCampaign, and Qubit.

Nielsen Unveils a Data Privacy-Centric Digital Measurement Methodology

A global measurement and data analytics company, Nielsen, launchedOpens a new window a data privacy-centric, next-gen digital measurement methodology for both marketers and publishers. This new tool will ensure it has flexibility to adapt to ongoing changes in the technology and privacy landscape.

“Over the last year, we’ve been laser focused on transitioning Nielsen to become a platform company. With a privacy-centric lens, we are creating a flexible platform that we can adapt to new technology, data, and regulatory changes,” said Karthik Rao, chief operating officer of Nielsen. “We believe these changes will also position our clients to monetize their assets today and well into the future. We expect these investments to drive significant value for the rapidly growing digital ecosystem.”

SDL Releases an Intelligent Content Platform to Assist Digital Transformation Efforts

SDL, the intelligent language and content company, has launchedOpens a new window a next generation intelligent content platform named SDL Tridion to help businesses with their digital transformation efforts. The new solution will address the full spectrum of single source content for employees, partners, and customers, substantially increasing automation and bridging content silos.

“It’s just not possible for humans alone to create, manage, translate and deliver vast amounts of information to multiple audiences,” said Marcus Hearne, SVP of product and solutions management at SDL. “With SDL Tridion you can strike the right balance between speed and quality by orchestrating information from various content and data silos through a single platform. And along with AI-driven automation you can activate extreme volumes of content for global audiences, both inside and outside your company.”

JotForm Streamlines Data Visualization With Report Builder

JotForm, an online form builder tool, launchedOpens a new window a tool Report Builder to instantly create reports from collected data and make more informed business decisions. The new tool is simple to use, gives users full control over the look and feel of their reports and is included in every JotForm plan free of charge.
“Using data to make informed business decisions is incredibly important, but not always accessible to everyone due to technological constraints or lack of resources,” said Aytekin Tank, founder and CEO of JotForm. “Along with Report Builder and our other JotForm products, anyone can collect essential data, create presentation-ready reports and analyze the information with ease.”

CallMiner Creates Illuminateâ„¢, an AI-Driven Search Capability to Fuel Business Performance

CallMiner, a speech and customer engagement interaction analytics provider, has releasedOpens a new window Illuminateâ„¢, an AI-driven search feature that makes it quick and easy for brands to discover, extract and act on insights from voice and text interactions with customers.

“Illuminate shines a bright light on powerful customer insights. We’re simplifying the process for analyzing customer and brand interactions, and in turn, making real-time agent guidance and strategic business-process transformation faster and more comprehensive,” said Bruce McMahon, vice president of product at CallMiner. “This new AI-driven intelligence expands the ability for our customers to uncover previously-hidden insights and leverage the findings to enhance customer experience, sales, marketing, operations, contact center performance and more.”

Segment Announces Functions to Customize Data Pipeline

Segment, a customer data platform, unveiledOpens a new window Functions, to allow early users to connect any tool to Segment using custom JavaScript.

“Today, we’re proud to announce that Functions is generally available to all customers, and you can start building now. While Segment already supports 300+ sources and destinations, you can use Functions to create your own sources and destinations directly within your workspace to bring new types of data into Segment and send data to new tools,” said Andy Yeo, product manager, Segment in a blog.

ActiveCampaign Expands Capabilities With Personalized Experiences Across Channels

ActiveCampaign, a customer experience automation (CXA) provider, announcedOpens a new window that it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle.

“Marketing today goes beyond basic email marketing or marketing automation alone, it’s about influencing a strong, long-lasting relationship with every customer,” said Maria Pergolino, chief marketing officer, ActiveCampaign. “Marketers need to impact better customer experiences, drive up- and cross-sell revenue, increase engagement, and create advocates. We will continue to expand our CXA platform to help them deliver these results, whether they’re small business owners or large marketing teams, ensuring the customer stays the focus of their campaigns.”

Qubit Delivers Shopping Experiences with Google Cloud’s Recommendations AI

An AI-led merchandising and personalized experiences platform, Qubit, announcedOpens a new window its partnership with Google Cloud, making Recommendations AI available for eCommerce teams. The product recommendations solution is deeply integrated within Qubit’s new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud’s latest AI technology.

“Consumers are engaging with brands online more than ever,” said Graham Cooke, CEO, Qubit. “In those interactions, customer intent can change in a heartbeat and the ability of Recommendations AI to predict the next in the sequence is a game-changer for what is a core, but currently outdated, eCommerce capability,” he added.