Weekly Product Watch: Oracle Adds Multilingual Capabilities to the Oracle Digital Assistant, and More

A roundup of marketing product updates from Oracle, Invoca, Sprinklr, Neustar, and RudderStack.

Oracle Adds Multilingual Capabilities to the Oracle Digital Assistant

A cloud infrastructure platform, Oracle, announcedOpens a new window in a blog that the company has updated the Oracle Digital Assistant with multilingual capabilities. This new update will enable Oracle’s customers to use features such as deep learning models, data shapes, custom domain vocabulary, and more.

“Oracle Digital Assistant has been solving the needs of the enterprise since 2016, and analyst firm Omdia recently noted, “By offering full integration with its software as a service (SaaS) applications, Oracle made it exponentially easier for end users to command and control the capabilities of these applications,” said Suhas Uliyar, vice president, AI and digital assistant, Oracle. “Today we are announcing a new set of updates to enhance the multilingual capabilities of Oracle Digital Assistant. These features are helping customers such as Loyola University of Chicago and communications startup Yokeru provide their users with the information they need through the channel of their choice.”

Invoca Releases Its Summer 2020 Product Lineup

Invoca, an AI-Powered call tracking and conversational analytics, launchedOpens a new window its Summer 2020 product lineup which includes several enhancements to Invoca’s platform. The new solutions will includes simplified and automated call tracking for multi-location businesses, expanded technology integrations.

“Consumer needs and behaviors are changing rapidly, and we have set the pace for innovation in call tracking and conversational analytics to make sure our customers can remain agile and continue to succeed,” said Nathan Ziv, VP of product management at Invoca. “Our summer 2020 release automates and simplifies previously complex processes and makes data accessible across more platforms, allowing our customers to get more value from conversational data with less effort.”

Sprinklr Launches Sprinklr Sandbox to Inspire Limitless CXM Innovation

Sprinklr, a global customer experience management platform (CXM), launchedOpens a new window  a tool Sprinklr Sandbox to allow companies to experiment with new features and enhance business processes in Sprinklr without directly impacting customers or employees. The new addition will offer a safe environment to test, train, or troubleshoot without disturbing a business environment.

“Sprinklr Sandbox inspires limitless innovation without the risk,” said Pavitar Singh, CTO, Sprinklr. “Customer-facing departments now have more stability to deliver consistent, seamless experiences.”

Neustar Introduces A Unified Identity Ecosystem Fabrickâ„¢ to Improve Omnichannel Media and Measurement

Neustar, a global information services and identity resolution provider, has released Opens a new window Fabrickâ„¢, a unified identity ecosystem to enable real connections between brands, publishers, and the people they serve. The solution will measure the effectiveness of media in omnichannel marketing, while future-proofing brands, publishers, and platforms in a privacy-first, post-cookie world.

“With Fabrick, Neustar is pioneering a more private, cookie-free standard for marketing and measurement across the most important online and offline channels,” said Michael Schoen, senior vice president and general manager of marketing solutions at Neustar. “We believe that the future of data-driven marketing requires a reliable identity-based connection across the ecosystem, and this is a very big step in that direction.”

RudderStack Plans to Offer SaaS or On-Premise Hosting Options in Virtual Private Cloud

RudderStack, an open-source alternative to traditional customer data platforms, announcedOpens a new window that it plans to provide a SaaS deployment option to customers with multiple hosting options. With this offering, customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements.

“We had a lot of interest in RudderStack from companies that didn’t want to manage running a CDP,” said Soumyadeb Mitra, CEO of RudderStack. “We developed a SaaS offering to meet that need. Large enterprises can still choose to run our open source or enterprise version on-prem and we’ve made it easy to transition from one to the other as a company grows.”