Why Individuals Should Trust Their Virtual Events Platform

There’s a familiar pattern to in-person events. Running into former colleagues at the registration table, catching up while trying to juggle a nametag, paper packet of information, swag bag, and maybe downloading a conference-specific event app. In a world where events have suddenly gone virtual, Greg Volm, senior VP of sales and success at Hubilo, shares why it’s necessary for us to trust our virtual events platform.

In-person events were quite predictable before our overnight global digital transformation. With traditional video conferencing, including these impromptu networking moments and serendipitous run-ins in virtual events is nearly impossible. Yet they’re essential to an overall event experience. 

Creating Virtual Event Specialists

Event planners and attendees alike are still hesitant to embrace virtual solutions completely. Yet our world now demands a way to attend and participate virtually. When we set out to help our clients respond to the unpredictable with virtual and hybrid events, we knew they needed more than a video chat platform and a how-to guide. They need our expertise in digital engagement and technology that is reliable. Teams must be ready to meet clients and event planners with intuitive technology that has continued to meet their goals for virtual event engagement.  

The virtual events space is still in its infancy, but it has come a long way in the last 18 months. The fast pace of innovation in this space is unlikely to slow down soon. With the evolution in the industry, it’s no wonder event professionals’ heads are spinning. 

See More: How Technology Helps in Team Building Exercises at Work

Pairing Technology Innovation with Expert Support

Among our clients, we identified three key issues that hold people back when planning, hosting or attending an online event: low tech-savviness, lack of event-day support, and slow and inefficient customer service. And because we know that innovation runs up against troubleshooting, white-glove service became our priority. 

Most event planners and attendees can navigate digital platforms, considering their ubiquity today. When it comes to pivoting to engaging digital and hybrid event audiences, event professionals may need assistance making their engaging ideas a reality. Virtual and hybrid events pull together the best of digital accessibility and in-person connection, allowing unlimited creativity. By pairing technology innovation with expert support, the platforms and teams enable organizers to focus on mesmerizing attendees, for any size of the audience, more often, and with data and analytics that increase the ROI of every event. Our platform is dependable, adaptable, and scalable to host summits, trade shows and fairs, award events, concerts, etc.

That reliability comes from integrating hybrid and virtual events for over five years before the COVID-19 pandemic. When the pandemic canceled events worldwide overnight, our team had the expertise and skill to pivot our business, adjusting to the new trajectory completely. In just 18 months, we became one of the leading platforms used by individuals worldwide for events in the comfort of their own homes. Our implementation of engaging technology paired with exceptional service is where our success has come from. 

See More: How to Move Your In-Person Event Online

Personalization and Engagement for Success

The virtual events space will be here long-term, not only because of COVID-19 and its variants.  Hybrid events’ accessibility includes a larger subset of people, expanding the limits event organizers have previously known. 

According to a Pew Research studyOpens a new window , 54% of employees would prefer to work from home after the pandemic ends. Many more will be factoring in work-life balance in their future travel schedules. A virtual events platform must account for the creativity of the organizers and the usability for the attendees, both in-person and digitally. We’ve not only bridged that gap for our clients, but we’ve also made it easier than ever.  

Humans are obsessed with simplicity. We’ve channeled that into our hybrid events solution platform for creating easy, effective, and hassle-free gatherings. We focused our technology solutions on personalization for the user, next-gen engagement, and gamification features alongside the support virtual event planners need to keep it all running seamlessly. Personalized networking rooms and recommendations are deployed, tailoring the experience to each attendee. More than a one-direction video chat platform, we provide the opportunity for all attendees to explore the world created by event planners designing a more exclusive and inclusive experience. Vendor booths are an effective way to make connections and spark ideas. 

While this new world may still seem outlandish for organizers, we’ve built the simplest, most reliable platform for elevating hybrid and virtual events to the next level. Measure the success of your event using key indicators to help plan a gathering for a specified market before it occurs and get insights for improving the next event being hosted. From the opening remarks to the closing keynote, clients need support with the best customer service for a comprehensive solution. 

Do you enjoy virtual events more or less than in-person events? Tell us on LinkedInOpens a new window , TwitterOpens a new window , or FacebookOpens a new window . We’d love to know more about you!

MORE ON TEAM COLLABORATION

• Challenges and Advantages of Hybrid Work Setup You Should Know
• The Next-Gen Office Will Lean on Hybrid Workforce: Here’s How To Develop It