The virtual reality and augmented reality powered AfterNow Prez Remote platform claims it will eliminate Zoom burnout, enrich employee satisfaction and engagement.
The explosion of online video conferencingOpens a new window in response to the COVID-19 has led to the growth of what’s being called ‘Zoom fatigue’ – mental exhaustion that is affecting employee productivity, engagement, and efficiency due to too many video calls. Combating the growing Zoom fatigue, mixed reality company AfterNow has unveiled AfterNow Prez Remote in private beta mode. The new remote software platform harnesses augmented reality and virtual reality (AR/VR) in a way that claims to enhance employee engagement, and reduce mental burnout.
The Boom of AR/VR in the Enterprise Sector
In the past few years, immersive technology growth has picked up rapidly. From tech industries, healthcare,entertainment, and educational institutes, immersive technology has significantly impacted every sector and gained immense popularity. This rising digital reality trendOpens a new window has seen the most significant investments from enterprises and industrial applications versus the consumer sectorOpens a new window . And this upsurge of AR/VR implementationOpens a new window in the enterprise sector has seen a boost in productivity, training, sales, inspection, repairs, and customer satisfaction. Even the four tech heavyweights Microsoft, Google, Apple, and Facebook, have made big moves to gain a strong foothold in the flourishing AR/VR market. According to IDC Spending GuideOpens a new window , worldwide spending on AR/VR is forecasted to boom into a $160 billion market by 2023.
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AR/VR In Remote Meetings
Distributed workforces and virtual workplaces have catalyzed the push for more effective meeting software and solutionsOpens a new window , as well as more integrated enterprise scale Unified Communications (UCaaS) solutionsOpens a new window for optimal communication.
While these video conferencing platforms have made remote collaboration easy and accessible, AR/VR, which claims to do a better job of bridging the gap between physical presence and remote connectivity with improved team collaboration and virtual interaction, has seen limited adoption across the spectrum of potential users. With AR/VR technology, brainstorming, team-building activities, presentations, and product demos are all a lot more engaging, when done right. Additionally, this digital reality can even fade away the growing mental exhaustion and non-verbal communications due to remote meetings. Recently, Microsoft introducedOpens a new window AI-powered Together mode to curb the growing trend of meeting fatigue.
AfterNow Prez Remote platform is designed for live immersive presentations and would be useful for sales teams, trainers, and educators. The software platform moves away from 2D into an immersive space that enables the presenter to upload images, text, audio, videos, animations, and 3D objects and organize data into slides with the transition. On the hardware side, this platform is supported by Oculus Quest and Microsoft HoloLens 1 & 2 to place presentations in the physical space. Audiences can watch the shared presentation in XR. But perhaps most importantly, one of their stated goals is to democratize the technology and make it accessible to all kinds of business and individual users. As Philippe Lewicki, Co-founder of AfterNow, saysOpens a new window , “This private beta of our new remote platform is the first step to bringing this technology to everyone – small and medium companies, schools and universities. Today it’s a great solution for teachers to bring their classes into a student home with engaging 3D animated content and live interaction or a sales team that can’t go and see their prospects or present a virtual trade show.â€
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