Zeotap, the customer development platform (CDP), has announced that it is now available on Google Cloud Marketplace (GCP). This means that Google Cloud customers can offset their Zeotap CDP costs against their Google spending commitments, and they can onboard the platform without additional cost.
We’re happy to announce that we’re now listed on #GoogleCloudMarketplaceOpens a new window . If you’re a Google Cloud customer, your can offset your Zeotap platform costs against your Google Cloud spending – essentially giving you a CDP for free! Read more here pic.twitter.com/0TsxUPB3WJOpens a new window
— Zeotap (@zeotap) November 18, 2021Opens a new window
On Google Cloud Marketplace, customers can find and purchase vetted third-party integrated solutions. These solutions can help them move to, build on, and work in the Google Cloud without many hassles. The availability of Zeotap on the marketplace provides significant cost savings for companies that want to onboard a customer data platform. It also provides these companies with a frictionless procurement process, thus saving time. Further, it will help customers in the form of consolidated billing. This is because customers will receive Zeotap’s fees directly on their Google Cloud invoices.
See more: 5 Tips To Determine the Right CDP for Your Organization
Speaking about the move, Projjol Banerjea, co-founder and chief product officer, Zeotap, said, “We’re excited to be joining Google Cloud Marketplace and to take this opportunity to make it faster, easier and more affordable for marketers to realise the value of their customer data. We look forward to working with the Google Cloud team to introduce our CDP to even more brands across the world.â€
Zeotap Focusing on Improving Marketers’ Capabilities?
Zeotap recently raised $11 million in Series C funding, which it plans to invest in expanding its workforce and product research and development. Zeotap also recently announced that it had made a new Consent Orchestration functionalityOpens a new window available for marketing professionals where the latter could activate data within the parameters of a customer’s consent choices. Earlier in May, it had launched Predictive AudiencesOpens a new window to make it possible for marketers to improve their campaigns using machine learning. In June, it had launched an integration with Google Customer Match to help marketers upload first-party data to Google Customer MatchOpens a new window using API integration. Marketers could then leverage their first-party data to engage their audiences across Google’s products such as Gmail, Shopping, Google Search, Display, and YouTube.
The latest move to host its services on the Google cloud platform offers Zeotap and its customers a few advantages. For example, while plenty of applications are present here, certain applications are more in demand. A CDP could be one such application. Further, listing its product on GCP allows the company to potentially offer more flexibility in the way its customers use the product and a consumption-based model. It also makes it possible for Zeotap to provide more variety in its offerings. For its customers, this could mean access to more tools, data sets, payment flexibility, cost savings, and an enhanced purchasing experience.
See more: Marketers Are Leaning on CDPs To Adapt To New Privacy and Data Policies: New Study by Tealium
Rackspace has also recently partnered with Zeotap to help streamline its cloud infrastructure. All these integrations, partnerships, and the hosting of its product on GCP are expected to help Zeotap grow its market share while helping its customers grow their business.
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