Zoom + Splash: The Next Gen Branded Virtual Events Are Here

Zoom partners with Splash to deliver branded virtual events at scale that meet today’s market demands.

Zoom and Splash yesterday announcedOpens a new window their partnership to solve branding and data integration challenges with virtual events and programs. Since March 2020, most businesses were forced to move from in-person to virtual events at scale without having the right technical tools and know-how for the same. The Zoom and Splash partnership aims to offer webinar technology that is immersive with branded guest experiences and automation for event data.

“We’ve seen companies and event marketing teams move unthinkably fast as they’ve had to pivot from in-person to virtual events,” said Ben Hindman, Splash CEO. “Through such rapid change, companies are struggling to maintain brand consistency and capture the event data they need. Traditional webinar platforms were never built to support the evolving and sophisticated design and data needs of today’s market. More than ever, companies have to deliver engaging online experiences that make a positive impression and drive measurable outcomes.”

Learn More: Marketers, Don’t Ditch Your Event Strategy: 5 Tips to Improve Digital ExperiencesOpens a new window

What Does The Zoom and Splash Partnership Bring to the Table?

The Splash integration with Zoom will allow marketers to automate virtual event marketingOpens a new window and webinar programs. It will also embed Zoom meetings and webinars directly into Splash so that companies can offer better virtual event experiences to attendees and act on meaningful data.

Marketers can also sync data on who registered, attended, and when they left — across an organization’s CRM and marketing automation systems. This is critical for calculating marketing channel ROI and supporting sales follow-up activities.

“Splash’s Virtual Event Page touchpoint is easy to use with Zoom, creates a fully branded experience for our attendees, and so far, has been really impressive,” said Vickie Rosone, director of event marketing at Publicis Sapient. “We were having great success with Zoom, but the branding element was the missing piece. Now with the Splash touchpoint, we are checking that box. Another feature we leverage is the automatic attendee check-in and check-out. That is no longer a manual process for my team, saving us more time.”

Learn More: 3 New Ideas to Market Virtual Events in a Post-COVID WorldOpens a new window

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