Zoom’s New Video SDK to Let Developers Embed Videos Within New Apps


Videoconferencing solutions leader Zoom has launched a video SDK service that enables developers to embed and use its videos within the native interfaces of their applications. Zoom says this will allow developers to enhance customer engagement without being tied to the meeting’s user interface.

With an eye on the continued proliferation of video conferencing and streaming use cases, video conferencing solutions provider Zoom on Tuesday launched a new Video Software Development Kit (SDK) to enable the development of video-powered business and consumer applications by independent developers and organizations. 

Zoom quickly latched on to the booming demand for easy-to-use and scalable video conferencing solutions in 2020 after the COVID-19 pandemic forced organizations to switch to remote work. The company’s video conferencing app was leveraged widely for both business and personal use, with the number of daily meeting participants touching 300 million by April. 

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Besides conducting and recording meetings, webinars, and other forms of web conferences, organizations can also enhance customer engagement through applications that can play these videos rather than redirecting customers to Zoom’s application. “Video usage is at an all-time high. The next wave of video-based experiences will be driven by embedding video directly into business and consumer applications that seamlessly improve workflows and enhance social interaction,” says Zeus KerravalaOpens a new window , Principal Analyst at ZK Research.

Zoom’s new Video Software Development Kit (SDK), the company says, will help organizations and developers create new video-based experiences by embedding Zoom videos within their applications. Developers will leverage the latest HD video, audio, and interactive features to create engaging communications experiences in social networking, gaming, and retail applications. 

“Our Video SDK is an important component of the Zoom Developer Platform, which allows service providers and developers to build apps and integrations on top of Zoom’s unified communications platform and bring video, voice, content sharing, chat, and more to their applications.

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“We built this platform with developers’ needs and goals in mind, creating a centralized source for the discovery of our developer solutions and tools, easy access to our dedicated support infrastructure and developer community resources, and opportunities for global distribution,” said Natalie Mullin, Zoom’s product marketing manager in a blog postOpens a new window .

Zoom first unveiled the video SDK at Zoomtopia, its annual digital conference, in October last year. During the event, the company also launched Zoom Apps or Zapps, a marketplace for third-party apps integrated with Zoom services for a streamlined workflow. The fact that 25 companies, including Atlassian, Slack, Asana, HubSpot, ServiceNow, etc., signed up as launch partners for Zapps indicated the company’s direction.

The first 10,000 minutes for Zoom video SDK is available for free. It costs $1000 per year for 30,000 minutes per month, following which a per-minute charge is applicable. And if developers don’t want to put down an annual commitment, they can use the initial 10,000 minutes and later continue to pay on a per-minute basis.

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