AdTheorent Launches Machine Learning-powered Advanced Predictive Creative

New York, NY: AdTheorent, IncOpens a new window ., a digital advertising company using advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers, today announced the launch of its new machine-learning based creative solution for advertisers: Advanced Predictive Creative (APC). APC is an exclusive AdTheorent product offering that uses machine learning models to score and create unique creative units in milliseconds, delivering truly personalized creative experiences at scale. 

Using APC, the combination of customizable creative elements, such as product shots, logos, colors, backgrounds, messaging and calls-to-action are unlimited.  APC models score and construct the optimal combination of creative elements that are most likely to lead to a successful campaign action for each consumer. This creative personalization supplements AdTheorent’s predictive targeting models, which determine the right consumer and moment to serve each ad, learning in real time from campaign performance data.

“AdTheorent’s Advanced Predictive Creative solution is groundbreaking because unlike other rule-based offerings in the market, APC is truly performance-driven,” said James Lawson, AdTheorent’s Opens a new window Chief Operating Officer.  “AdTheorent’s technology, product and creative design teams have developed a creative delivery platform which complements AdTheorent’s industry-leading machine learning capabilities, allowing data-driven performance metrics to replace human assumption in the selection of creative elements delivered to consumers.”