Consumer-Take: Gender Targeting & Stereotyping In Digital Advertising
Megan Sullivan-Jenks discusses the findings of Choozle’s survey on gender stereotypes in advertising and the consumer perception of this recurring industry theme
Megan Sullivan-Jenks discusses the findings of Choozle’s survey on gender stereotypes in advertising and the consumer perception of this recurring industry theme
Designing a ‘viral’ ad isn’t easy. While there are plenty of guides, blogs and articles online that promise the secrets of going viral, don’t count on …
Ryan Reynolds has introduced his brand of sarcasm and parody in his ad campaigns. Let’s look at how he has taken the advertising world by storm with his media agency.
Despite podcasts’ popularity, podcast advertising hasn’t picked up. Discover how the ecosystem is growing and how brands can leverage podcast advertising.
A roundup of marketing C-Suite and leadership appointments from Netflix, Hootsuite, Qumulo, Digital River, and Heap Inc.
Within the mobile gaming landscape, many sub-categories and unique opportunities to reach nuanced audiences exist. Smaato’s Glenn Fishback takes a look at the growing realm of hyper-casual games.
Matt McAllister explores the promise and peril of generative AI’s use in advertising by examining its recent use by big brands.
How can brands adapt their social strategy as the clock ticks on TikTok’s future amid privacy concerns and more. Learn more.
With the growing importance of communities and community managers, how can companies leverage them to drive business growth? Discover in this article.
As 5G rolls out this year, consumer usage and expectations will see a significant shift. Let’s explore the future of ads as the market gears up for 5G.