Weekly Marketing Leadership Watch: Netflix Welcomes Bozoma Saint John to Join as CMO, and More

A roundup of marketing C-Suite and leadership appointments from Netflix, Hootsuite, Qumulo, Digital River, and Heap Inc.

Netflix Welcomes Bozoma Saint John to Join as Chief Marketing Officer

The online streaming channel, Netflix, has appointed Bozoma Saint John, a former Apple and Uber exec as the new chief marketing officer. Saint John has succeeded Jackie Lee-Joe, who has quit the streaming company citing personal reasons. The new CMO will be the third one who will be joining Netflix in less than a year.

Ted Sarandos, chief operating officer at Netflix, said, “Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone. As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”

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Hootsuite Hires Tom Keiser to Replace Ryan Holmes as CEO

Hootsuite, the social media management platform, revealedOpens a new window the appointment of Tom Keiser, former COO of Zendesk as the new chief executive officer. Keiser’s appointment was made to replace Ryan Holmes, who has been moved to be the chairman of the board.

“Tom stood out from the start as a rare leader who has been successful in building high-performance teams that lift each other while improving the customer experience and increasing the speed of value delivery,” said Ryan Holmes, chairman of the board, Hootsuite. “It’s with pride and confidence that I hand over the reins to Tom and watch excitedly from a new seat as Hootsuite drives into its next era of growth and potential.”

Qumulo Names Adriana Gil Miner as Chief Marketing Officer

Qumulo, a cloud file data services firm, has hiredOpens a new window Adriana Gil Miner as the chief marketing officer for the company. In her new role, Gil Miner will lead Qumulo’s global marketing and brand strategy. Before joining Qumulo, Gil Miner has worked with Tableau Software as the senior vice president of brand, communications, and events.

“Adriana’s demonstrated expertise in building and scaling high performing marketing teams will play a critical role in Qumulo’s future growth and success as we expand our leadership in cloud file data services,” said Bill Richter, president, and CEO at Qumulo. “Her technology marketing and enterprise software experience, coupled with her passion for bringing together the art of storytelling, technology, and marketing make her a great asset to our team.”

Digital River Promotes Ted Rogers to Chief Marketing Officer

A global e-commerce enablement platform, Digital River, has appointed Ted Rogers, who served as the vice president of strategic marketing at the company, as the chief marketing officer. Rogers, in his new role, will report directly to Adam Coyle, CEO, Digital River.

“Ted is an exceptional marketing executive with extensive industry knowledge and a unique perspective on our company,” Coyle said. “His general management background, marketing expertise, and ability to drive collaboration will enable him to take our marketing functions to the next level. We are excited to have Ted take on the CMO role at this stage of our evolution, as we continue to build on the sales momentum we’re experiencing from the combination of our completely refactored platforms and the global demand for e-commerce services.”

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Heap Appoints Lynn Girotto as Chief Marketing Officer

Heap Inc., a product analytics and digital insights platform, has welcomed Lyn Girotto, a former Tableau exec as the chief marketing officer. In her new role, Girotto will be responsible for growing brand awareness, scaling Heap’s marketing function, and leveraging a data-driven approach.

“As a marketing leader at top-tier technology and consumer brands, Lynn has lived the data-driven culture that is vital to growth and business success,” said Heap CEO and co-founder Matin Movassate. “Lynn’s experience and passion make her the perfect person to bring our vision of data-driven product management to the world.”