All you need to know about the #FlipMyFunnel movement
The MarTech landscape couldn’t have been more complicated with hundreds of new technologies emerging every year. The concepts around account-based marketing and social selling were just getting started. “Why now?†I wondered. And then, I heard the Forrester Research statistic that only 0.75% of all leads ever become revenue. That’s when I drew a reverse funnel on the back of a napkin on my flight back from San Francisco to Atlanta