How the AIDA Marketing Model Can Help You Create More Effective Content
The AIDA marketing model is a tool used by copywriters and creative marketers to take customers on a journey. It’s a simple formula that, when execute…
The AIDA marketing model is a tool used by copywriters and creative marketers to take customers on a journey. It’s a simple formula that, when execute…
Adobe has announced that it will be buying video collaboration platform provider Frame.io. Discover the driving force behind this acquisition.
Acquia simplifies DXP for marketers by opening its platform to Acquia Marketing Cloud and Acquia Drupal Cloud.
Socialive released a study on how companies are approaching video content production and the challenges they face. Discover the insights from the study.
Using podcasts as the center of your content marketing strategy ensures you are providing an engaging experience for your audience: an experience proven to drive awareness, purchase intent, and more, writes Lindsay Tjepkema, CEO of Casted.
There are several ways an event can fail, most of which can have a drastic backlash on the organization or the business running the show. Most of the times, the situations are well within control and these problems arise due to poor planning and execution. Here are a bunch of reasons many events today fail! Make sure you aren’t faced with any of these the next time you organize an event.
This year, mobile overtook television in terms of content consumption. Read about three brands that maximized their potential, using mobile marketing campaigns.
Max Kraynov, talks about despite the ban of TikTok in the US why short videos remain a reliable tool for marketers.Â
SEMrush introduces new content marketing tool to help marketers automate content optimization and segmentation to achieve better business outcomes.