Unique Marketing Strategies To Implement This Holiday Shopping Season
Learn from 11 experts some unique marketing strategies you can implement this shopping season to attract customers.
Ecommerce
Facebook Attracts Massive DTC Ad Spend Followed by TikTok
Several factors and trends are driving DTC advertising today. Check out the key trends defining DTC advertising this year from this latest study.
Experimentation Everywhere: Create Online Shopping Experiences To Win This Holiday Season
Our new business normal has accelerated ecommerce trends by 4-6 years. Elizabeth Gabster, lead value consultant at Optimizely, shares how experimentation can help brands fast forward their online sales strategy.
The Future of Retail Experience is Multichannel: Inmar Intelligence Launches Retail Cloud
Inmar Intelligence launches a new retail cloud to improve customer loyalty and drive in-store revenue for retailers.
How To Deliver Personalization and Profitability Across Retail Amid Economic Uncertainty
Sameer Patel, CMO, SAP CX, shares strategies to achieve profitability amidst economic uncertainty while creating a seamless shopping journey for customers.
Meet Searchers Where They Are With Headless E-Commerce
Most e-commerce sites are impossibly large with churning inventories and infrastructures that are hard to navigate. By using headless e-commerce to build their SEO and focusing on faceted navigation technologies, retailers get the flexibility needed to satisfactorily answer more searchers queries, explains, Dave Chaplin, CEO, Altezza.
The Effect of COVID-19 on Shopper Behavior: A Quick Guide for Online Retailers
Since the start of the year, the COVID-19 pandemic has escalated at an unprecedented rate, abruptly disrupting the daily lives of consumers worldwide. As news of the pandemic unfolded, we investigated exactly how consumer patterns changed over the timeline of key events surrounding this crisis, says Michael Della Penna, chief strategy officer, InMarket.
Can Brands Solve the Ecommerce Expertise Problem? CommerceIQ Launches Advertising Managed Service
CommerceIQ Debuts its ecommerce channel optimization service to help Drive Revenue Growth for Advertisers
Post-COVID-19 Retail: 5 Operational Things Business Owners Should Consider When They Reopen
Ric Lucero, Retail Industry lead at Jamf, talks about the top five things retailers should think about in the post-COVID landscape, including onboarding processes for new employees, device security, and creativity in curating the customer experience.e
How Do E-commerce Marketers Invest in Technology?
What are retail marketers spending their budgets on? The answer may depend on whether you’re a traditional retailer or a digital native, direct-to-consumer brand, says Scott Silverman.