3 Retail Trends That Will Shape Marketing in 2021
Alex Czurylo, SVP, group product operations, Rakuten Advertising, shares three takeaways from 2020 that will help retail marketers prepare for an uncertain year.
Ecommerce
Move Over Cyber Week, 2020 To Have a Cyber Month: Adobe Report Reveals
We analyze Adobe’s latest holiday shopping 2020 predictions to reveal the drivers of customer behavior change and how that will impact retailers. Â
Top Funding and Acquisition News From the Week of May 25, 2020
Despite the economic slowdown, there have been some mergers, acquisitions, and funding rounds in Marketing Technology this past week. To stay on top of the latest, here is a quick roundup of the news from Viqeo, Connexity, Bluecore, Gatsby, Decibel, RudderStack, and Stringr.
82% Customers Likely to Purchase from More Socially Responsible Brand, Reports Trustpilot
The Value of a Trustworthy Brand Reputation report analyzes online reputation management from the perspective of a consumer and confirms that 90% of online shoppers rather walk away than purchase from a company with a bad reputation.
B2B E-Commerce Vendor Evaluation Criteria
Carolyn Barrs shares tips on how organizations should map e-commerce vendor capabilities and scalability to business value.
Resolving the E-Commerce Identity Crisis: Cross-Device ID
CCross-Device identification is pivotal in identifying and understanding customers using different devices to interact with e-commerce portals. We explain how.
80% of Consumers Exit an Ecommerce Portal Due to Poor Search Experience
What are the expectation gaps between what shoppers want from the search functionality on ecommerce sites and what brands deliver? Discover from this study.