Headless Commerce: An Enabler of Differentiated Customer Experience
Traditional ecommerce architecture doesn’t allow companies to offer a differentiated customer experience. Discover how headless commerce enables it.Â
Ecommerce
The New Normal E-Commerce Quadrant: A Framework for Getting Back on Track
Peter Irikovsky, CEO, Exponea, talks about the deep-rooted behavioral shifts that the e-commerce industry is going through. Find out what marketers will need to do to succeed.
What E-Commerce Companies Should Know About Marketing Products in the US vs. Europe
In this article, Kateryna points the main differences between marketing to U.S. and European audiences, with an emphasis on language barriers and culture, the proper use of consumer data and the concept of a strong call-to-action.
Headless Commerce Will Get You Unless You Get It First
In this article, Mauricio Osorio, director of marketing, Aleran Software, discusses how businesses can harness the advantages of headless commerce.
Martech Roundup Part 2, January 2021: Taboola Announces Beta Version of “Stories†and More
Check out the top product launches, research and surveys, and funding that made news in the second roundup of January 2021.
5 New Rules To Reel-In Shoppers This Holiday Season
The holiday shopping season will be key to help close the revenue gap retailers are facing due to the global pandemic. Here are five rules suggested by Alex Czurylo, SVP, group product operations, Rakuten Advertising to help retailers find success over the holidays.
How Ecommerce Can Help Retailers Succeed in the 2020 Holiday Season: Survey Reveals
The 2020 holiday shopping trends reveal that customers will spend more time and money shopping online. We analyze what this means for retailers.Â
Value-Based Marketing: The Path to Better Sales for DTC Brands
The fascination around DTC seems to be waning. Learn if there is hope for DTC brands and if there are opportunities to maximize sales among customers from this study.
Solving the $50 Billion Problem of Unsold Inventory
This piece addresses the $50 billion problem of unsold inventory in the retail industry The column discusses how retailers can better plan and manage their inventory by leveraging consumer insights.
Alibaba Architecture Frees Open-Source Genie from Trade War Bottle
With U.S. chipmakers subject to President Donald Trump’s trade ban, the Chinese e-commerce platform operator Alibaba is leaving little to risk by laun…