Mobile Marketing

Mobile Advertising Evolution: Mobile Web to In App

Mobile Advertising Evolution: Mobile Web to In App

What advancements, standards and industry trends influenced the progression of mobile advertising over the years? What can marketers take away from key moments in mobile advertisings history to benefit their future? answers, Ken Harlan, Founder and CEO MobileFuse.

It’s Time to Focus on Retargeting and Re-Engagement

It's Time to Focus on Retargeting and Re-Engagement

With less than 80 days until Christmas, many Ecommerce apps are making final adjustments to their marketing plans for Q4. Data from YouAppi proves that there is still time to run app retargeting and re-engagement campaigns to increase holiday sales, say, Meiry Vaknin, VP Strategic Partnerships, YouAppi.