D2C Survival Guide in the Post-iOS 14.5 Data Privacy Landscape
How can D2C brands ensure their ad dollars are being spent effectively to grow and scale their business in a post-iOS 14.5 era? Discover here.
How can D2C brands ensure their ad dollars are being spent effectively to grow and scale their business in a post-iOS 14.5 era? Discover here.
Consumers are streaming TV on OTT platforms more than ever before, and it is creating challenges in advertising. Open-source technology for header bidding is helping media owners and publishers implement a viewer-centric strategy and prepare for the future of OTT, writes Lauren Wiseman, vp, OTT & programmer partnerships at Xandr.
IAB recently released a report on where video ad spending is headed in 2021. Discover how CTV and other forms of digital video ad budgets are affected.
Yahoo has announced its partnership with Scope3. Discover what this means for ad buyers and why this is important in today’s business environment.
James Draper, CEO, Bidstack discusses the evolving in-game advertising market and why brands should invest their ad dollars where the audience is today.
Google’s new Consent Mode will help advertisers respect user cookie preferences while providing them with accurate conversion measurement.
What does OOH market growth mean for advertisers? Why are companies investing in OOH? Discover the answers to these and other questions in this study.
DoubleVerify’s latest announcement comes at a time when brand safety concerns are at an all-time high. We analyze how the launch impacts brand safety.
In this article, Sameer Sondhi, chief revenue officer, Verve Group, shares how the last few years have groomed the adtech industry for the significant consolidation it is experiencing now.