Controversial News Content Doesn’t Harm Brand Safety and Suitability: New IAB Study FindsÂ
IAB study finds that brands advertising on news are perceived as more authentic and high quality. We explore what this trend means for brands.
IAB study finds that brands advertising on news are perceived as more authentic and high quality. We explore what this trend means for brands.
In a follow up to our piece ‘Are you paying the AdTech Tax’, as part of our adtech focus month (March), we are diving deeper into the reasons why advertisers and publishers are so near and yet so far, the real cost of the adtech tax and the third player in the adtech love(hate) triangle – the audience – with TrustX CEO David Kohl.
Marketers rely on tracking technology for accurate data, transparency, and reliable management tools. But the tracking tech today is way behind. Here are the…
What lessons does the brand safety crisis hold in safer advertising, and how can ad industry shield brands from potentially damaging content? Discover here.
Marc Bartholomew, vp and head of digital, Posterscope, discusses how Covid-19 has exposed much needed changes to the Out of Home industry and why Programmatic trading should be the agent for
change offering advertisers the comfort and security that other digital channels can offer.
Would you believe that direct-to-consumer (DTC) marketers, who historically advertised almost exclusively online, are venturing into television — and they’…
Fyber’s President, Offer Yehudai discusses conversations around privacy updates and in-app advertising. Learn more.
Advertising Technology is software and tools used by advertisers to strategize, execute, and manage their digital advertising. Learn about the AdTech ecosystem and trends.
A demand-side platform (DSP) is as an adtech software that enables brands, advertisers, and agencies to programmatically buy ads. Learn more about its features, architecture, and examples.
Super Bowl is almost here. How can brands create effective and memorable Super Bowl commercials? Learn from Rudy Mawer, CEO of Mawer Capital.