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How to Leverage Communication for Business Continuity in a Crisis

How to Leverage Communication for Business Continuity in a Crisis

Having a crisis communication plan is essential for business continuity when the unexpected happens. The COVID-19 pandemic exposed the gaps in communication plans or a lack thereof. There are a few key considerations that are the foundation of any communication plan. Here, David Liu, founder, and CEO of Deltapath advises how to reduce uncertainty with proactive communication strategies to effectively respond to a crisis.Â