CX Special: Contentsquare Raises $190M to Support Experience Analytics; Confirmit Appoints Kyle Ferguson as CEO


Contentsquare, the platform creating better experiences on Web, Mobile, and Apps has raised new funding of $190M and is integrating AI-powered recommendations to its platform for accurate insights. In another customer experience industry news, Comfirmit names Kyle Ferguson as the new CEO to boost its CX platform.

Contentsquare Raises $190M to Support Experience Analytics

ContentsquareOpens a new window , the experience analytics company, today announced a $190 million Series D funding round, bringing the total funding to $310 million. This round was led by BlackRock’s Private Equity Partners, joining existing investors Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14, and KKR, most of whom participated in this round. Sapiance Capital Limited is also providing credit to the company.

The new capital will help Contentsquare to continue to invest in innovation, including AI and predictive analytics. It will expand its business across the Americas, Europe, Asia, and the Middle East. With the integration of data including content, UX, product, pricing, acquisition channel, and technical performance, Contentsquare will provide more accurate insights and AI-powered recommendations to improve digital results throughout the customer journey.

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“This investment during these uncertain times is a proof of the fantastic job our teams have done,” said Jonathan Cherki, founder and CEO, Contentsquare. “It validates the strength of our vision for the next 5 years and extends our global leadership in experience analytics at a time when these capabilities are critical to all businesses. We have the ambition to accelerate the world’s digital transformation, by unlocking a full understanding of online behaviors.”

To create better experiences, Contentsquare will analyze customer behavior data through several anonymous web, mobile, and app interactions, against data privacy laws such as EU, GDPR, and CCPA, and transform this knowledge into intelligent recommendations that can improve revenue, engagement, and growth.

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To guide decision-makers in the current scenarios, Contentsquare has created the Covid-19 eCommerce Impact Data HubOpens a new window providing week-to-week tracking and analysis of the pandemic on digital consumer behavior across industries and geographies.

Confirmit Hires Kyle Ferguson as New CEO

ConfirmitOpens a new window , the customer and employee experience solutions provider and market research company, appointed Kyle Ferguson as chief executive officer. Ferguson has been in the SaaS technology space, supporting businesses through investment and growth stages, and has over 20 years’ experience in technology, banking, and payments.

Ferguson said, “I am thrilled to join the Confirmit team at this pivotal time. The recent merger with Dapresy presents huge opportunities for the business to support its customers around the world to use market, customer, and employee insights to make the right decisions in challenging times and beyond. I am looking forward to working with the team to keep Confirmit at the forefront of innovation and to ensure we remain a trusted partner to our customers around the world.”

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PÃ¥l Malmros, partner at Verdane, commented: “As we enter this new chapter, we’re delighted to have a visionary leader with a consistent track record of success. Confirmit’s goal has always been to provide clients with cutting-edge solutions that help them to grow their businesses, and we’re looking forward to an exciting future under Kyle Ferguson’s leadership.”