Nearly 70% of Marketers Predict Increased Martech Spending in 2021: CMO Council Study Finds
We explore how marketers will prioritize their spending in 2021, given the evolving martech landscape and emerging consumer needs.
Customer Experience
How Intelligent CX Can Shape Organizational Success
Sven Denecken of SAP Industries shares why technology leaders looking to grow their businesses shouldn’t underestimate the power of great CX.
Top 10 Digital Customer Experience (CX) Software Platforms For 2020
Here is a list of top 10 digital customer experience (CX) software platforms for 2020, to help you achieve your customer experience goals
Optimizely Announces for Amazon Personalize; Launches New Features at Opticon20
Optimizely has launches new features for Amazon Personalize and announces new features at Opticon20
Pushing the Envelope in Customer Centricity: SAS Debuts New Analytical Offerings for Marketers
SAS has launched four new analytics services for marketers to help businesses improve customer experience in a post-Covid world.
Holiday Marketing Checklist 2020: 10 Essentials To Ace This Festive Season
The holiday shopping season, the most exciting time of the year, is here. Use this holiday marketing checklist to take advantage of this shopping season!
Turn Casual Shoppers Into Lifelong Customers This Holiday Season
In this article, Chemi Katz, CEO, Namogoo, discusses the incredible monetary value that loyal customers can have and how the investment in creating one can be carried out. From identifying customer intent to doubling down on personalization technology and more, Chemi has some recommendations that can be implemented ahead of the Christmas shopping sprees.
What Food Delivery Can Teach Marketers in the Face of COVID-19
At this moment, the food delivery industry is a living, breathing case study in consumer habit formation and motivation, writes, Collette Eccleston, senior VP at LRW.
Weekly Partnership Watch: PathFactory Shares Its Intelligent Content Platform With Adobe Customers, and More
A roundup of marketing partnerships from PathFactory and Adobe, Alyce and Vidyard, Narrative and TransUnion, SendtoNews and Iris.TV, Amplifyer and Mint Measure, and Unruly and DoubleVerify.
How Voice of Customer (VoC) helps your Business Continuity Plan
If you don’t yet have a business continuity plan and are struggling to get started building an effective one, we highly suggest incorporating the six building blocks listed below to maximize your success.