A roundup of marketing partnerships from PathFactory and Adobe, Alyce and Vidyard, Narrative and TransUnion, SendtoNews and Iris.TV, Amplifyer and Mint Measure, and Unruly and DoubleVerify.
PathFactory Shares its Intelligent Content Platform With Adobe Customers
PathFactory, an enterprise and mid-market B2B content experience provider, announcedOpens a new window a partnership with Adobe, to share its Intelligent Content platform with Adobe Experience Cloud customers. The partnership will enable Adobe customers to accelerate nurture, improve win rates, and understand content performance across the buyer journey.
“Competition for the best digital customer experience is heating up now that virtually everything B2B is happening online. Savvy B2B marketers are leaning on complementary technologies like Adobe Experience Cloud and PathFactory to remove friction for their buyers and customers,†said Dev Ganesan, president and CEO of PathFactory. “We’re thrilled to strengthen our relationship and integration with Adobe to help marketers drive results for their companies in volatile times.â€
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Alyce Partners With Vidyard to Deliver Personalized Video Experiences
In a strategic move to deliver video experiences alongside personal gifting engagements, Alyce, a personal experience (PX) platform, has partneredOpens a new window with Vidyard, a video platform. The duo will power customers to create or add a personal video from Vidyard directly within the Alyce gifting flow.
“The team at Vidyard gets it. Not only with their strong, versatile online video platform but the very nature of how they’ve helped transform the market, promoting one-to-one authentic personal engagement moments that’s helped fuel their customer’s success,†said Greg Segall, CEO of Alyce.
“This partnership strengthens the movement around being personal in marketing and sales, which we and our customers embrace to build rapport and trust through the more engaging combined experience,†added Tyler Lessard, VP of marketing, Vidyard.
Narrative Offers Precision Marketing Solutions in Partnership With TransUnion
Enterprise data streaming firm, Narrative has partneredOpens a new window with TransUnion, a global information and insights company, to offer more targeted and precision marketing campaigns cost-effectively across multiple channels. The insights will give marketers access to TransUnion’s consumer attributes and audiences via Narrative’s data streaming platform.
“With the tremendous growth in the use of data today, there isn’t always a transparent or simplified way to tap into the wealth of customer data available to many brands and marketers,†said Nick Jordan, founder, and CEO of Narrative. “This partnership between Narrative and TransUnion will give marketers access to a robust and accurate data set to help create authentic consumer experiences that will drive better outcomes for their marketing investment.â€
“If you want to be relevant to consumers, you need to talk with them on their terms and stay connected across multiple channels,†said Matt Spiegel, EVP, marketing solutions, head of media, TransUnion.
IRIS.TV Adds SendtoNews as a Partner to Scale Contextual Video Marketplace
IRIS.TV, a video intelligence platform, has announcedOpens a new window that the company will partner with SendtoNews, the digital video distribution platform. This integration will enable marketers to contextually segment a growing list of leading data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services.
“We’re thrilled to have SendtoNews integrated into our Contextual Video Marketplace,†said Richie Hyden, COO and co-founder of IRIS.TV. “It’s great to partner with an innovative team that shares a mission of enabling the world’s leading publishers and brands to maximize the value of video in a cookieless world.â€
Amplifyer Advances in Ad Efficiency Ecosystem With Mint Measure
Digital consultancy and reputation firm, Amplifyer announcedOpens a new window a partnership with digital ad measurement tool, Mint Measure to provide marketers with a better understanding of their media delivery. This partnership serves as a cost-effective alternative to leading multi-touch attribution vendors.
“Mint Measure is an ideal complement to Amplifyer’s industry-leading ad tech suite. We believe in Scott’s forward-thinking vision of measurement in the digital ad space,†said Mike Aronow, CEO and founder of Amplifyer. “The time is right for innovation that makes sophisticated analysis accessible to everyone.â€
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Unruly Joins Hands With DoubleVerify to Upgrade its Anti Ad-Fraud Solution
Video ad tech company, Unruly, has partneredOpens a new window with DoubleVerify, a software platform for digital media measurement, to expand its brand protection solution globally. With this partnership, marketers will be powered with DoubleVerify’s fraud-filtering solution that can be used for pre-bid across Unruly’s omnichannel marketplace UnrulyX.
“DoubleVerify’s proven reputation among our clients, coupled with its comprehensive CTV fraud filtering solution, gives us confidence that this partnership will provide brands with the safest environment for reaching and engaging consumers,†said Hilary Goldsmith, chief customer officer, Unruly.