Why Your Company Needs to Tell Stories
Traditional marketing is focused on pushing the customer to buy products or services from your company. On the other hand, storytelling is unique to humans …
Traditional marketing is focused on pushing the customer to buy products or services from your company. On the other hand, storytelling is unique to humans …
Digital commerce has many challenges and requires new strategies instead of a piecemeal approach. Discover how connected marketing can help.
Good customer service, just like good customer experience, can impact sales performance. Find out how the two are interconnected.
Marks and Spencer is overhauling its marketing strategy to turnaround its business. Will smart customer marketing help M&S recover? Let’s find out.
Brands should invest in digital transformation and improved customer experience to meet rising expectations post-pandemic.
Aberdeen studied hundreds of companies to understand the impact of Artificial Intelligence on customer experience. This article deeply analyzes the findings of the study and projects the expected ROI from AI investments to enhance CX.
How do consumers feel about their relationship with brands and the experiences that brands deliver? We discuss Merkle’s latest report.Â
Famous entrepreneurs Henry Ford and Steve Jobs were known for dismissing customer feedback. However, their stories prove that by ignoring consumers blindspots are created and competitors succeed, writes, Leela Srinivasan SurveyMonkey CMO