Customer loyalty post COVID will have new rules of engagement. Empathy, personalization, and most importantly customer service will determine loyalty data says.
The articles explains top 5 ways to optimize performance marketing throughout all touch-points while delivering excellent customer experience.
Uberflip marketplace is designed to help marketers connect data sources, channels, and campaign destinations to build experiences for buyers.
Improving customer experience (CX) means improving people, processes, product and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals.
Building a strong group of customer service representatives will likely improve your business’s reputation. Unfortunately, your employees can’t make t…
Check out the top product launches, research and surveys, and funding that made news in the second roundup of February 2021.
The world’s attitude towards WhatsApp is changing. Before COVID-19, a Statista report predicted that about 85.8 million consumers would use WhatsApp to communicate by 2023. Yuri Fiaschi, vice president, global sales, Infobip, tells how WhatsApp can aid your retail and marketing strategies.
Today, many customers feel they face a trade-off – enhanced personalization at the expense of data privacy. Marc Carrel-Billiard, innovation global lead, Accenture, shares insights based on Accenture’s 2020 Technology Vision report. The report explains that businesses that emerge from COVID-19 with a new approach – one that emphasizes customer agency and treats them as true collaborators –will be in prime position for long-term success.
SKEEPERS, a people-smart SaaS solutions provider, recently announced that it had secured a total of over $100 million in funding from PSG, a growth equity fi…
There is plenty of research on the diverse young people that make up Generation Z. As marketers, navigating this research to learn how to reach this generation is difficult. Here are three critical things marketers should be doing, writes Christina Mautz, CMO, and head of sales at Moz.
