Uberflip marketplace is designed to help marketers connect data sources, channels, and campaign destinations to build experiences for buyers.
Content experiences can’t be labelled successful unless they engage, attract, and trigger next action with the content. Building such experiences is all about having a content ecosystem that directs potential customers through the marketing funnel while addressing their biggest pain points.
UberflipOpens a new window , the cloud-based content experience platform, today announced the launch of the Uberflip MarketplaceOpens a new window , a set of apps and integrations dedicated to helping marketers connect Uberflip with their martech stack to the buyer journey.
Marketers rely heavily on technology to interact with buyers across the entire journey. They must be able to unify these technologies to unlock valuable data and enhance product capabilities. This will allow them to design buyer journeys that will generate demand and increase revenue. The Uberflip Marketplace was designed for marketers to connect data sources, channels, and campaign destinations to build experiences their buyers can’t help but engage with.
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The initial 40 apps and integrations in the Uberflip Marketplace will deliver a wide range of possibilities when it comes to customizing content experiences across 11 categories, some of which include: personalization, trackers/analytics, embeddable dashboards, ui/ux enhancements, and api-driven integrations.
Key benefits of the Uberflip Marketplace include:
1. A way to customize experiences to drive better buyer engagement by personalizing Uberflip streams with custom branding, messaging, and content. This is possible through apps available in the Uberflip Marketplace, such as 6sense, Bombora, Demandbase, and Clearbit.
2. To create a more integrated marketing stack, Uberflip Marketplace makes it easy for martech companies to integrate their platforms with Uberflip, by providing more options and flexibility to customers to connect their full martech stack.
The apps are easy to configure, which will give customers the ability to quickly customize the look and feel of content experiences without having to go through custom development. This personalization also allows customers to scale development resources beyond their internal team, development teams from other high-performing martech solutions creating faster innovation, better-connected martech stacks, and more high-demand features.
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“Over the last eight years, we’ve committed to building a platform that empowers marketers to create engaging experiences around content that accelerate the buyer journey,†said Yoav Schwartz, CEO at Uberflip. “With the launch of the Uberflip Marketplace, we’re taking that commitment one step further as we extend the functionality of our platform and leverage a thriving ecosystem. The Uberflip Marketplace will act as a one-stop-shop for the technologies and tools marketers need to go above and beyond for their buyers. This move will positively impact our ability to deliver the niche capabilities our customers are demanding.â€
Recently, Randy Frisch, CMO at Uberflip, saidOpens a new window exclusively to Toolbox Marketing, “it’s important to think of all the touchpoints you are using to capture the attention of buyers and whether it feels like a cohesive and intentional experience. Buyers like to be guided, not told what to do.â€