Ecommerce Capabilities for Influencer Marketing Platforms: GRIN Partners With Salesforce


GRIN Announces New Integration with Salesforce Commerce Cloud

GRIN last week announced its ecommerce integration with Salesforce Commerce Cloud. The new integration improves workflow and removes the need for marketers to rely on their ecommerce teams to get products to influencers, create coupon codes or affiliate links, and track revenue.

Also read: Influencer Marketing Platforms: Challenges and Opportunities

“Customer shopping and spending is rapidly moving online, and DTC brands are leveraging influencers to create authentic connections with consumers,” said Brandon Brown, CEO of GRIN. “This integration empowers marketers to manage their influencer relationships, including product seeding and payments, all in one platform.”

Ecommerce for D2C Influencer Marketing: Why it Makes Sense?

For D2C brands to compete on a global scale against established retail brands, marketers need a strong business strategy in place. GRIN’s integration with Salesforce provides a seamless product seeding and payment experience for marketers to maximize the ROI of their influencer strategy.

Also read: Instagram’s IGTV: How Does It Impact Influencer Marketing?

As most D2C brands start from zero, they need to be able to leverage influencers for scale and reach. When investing in influencer marketing, brands must also consider how they can enrich their relationship with influencers. Organic and authentic relationships are the lifeblood of a successful influencer strategy. Providing influencers with an exceptional product reviewing experience is the first step to building an authentic relationship with them.

To this end, GRIN’s integration with Salesforce marks an important milestone in the influencer marketing ecosystem.

Also: AI Can Remove Guesswork From Your Influencer Marketing Campaigns

Since their budgets are minimal to start, many D2C brands find value in nano or micro-influencers — those with less than 50,000 followers. Since they’re more cost-effective, and in many cases, have better engagement rates, brands choose to work with many influencers instead of one or two mega influencers. However, this also means managing the logistical and financial aspects of the marketing strategy. A powerful ecommerce integration here can help influencer marketing solutions provide a simple, one-stop-shop for marketers to execute end-to-end campaigns with multiple influencers at scale.