Facebook’s new Season of Support to help marketers and SMB with free resources and training
In an effort to take some of the friction out of online shopping this holiday season, Facebook has unveiled a series of commerce-driven ads and features on both Facebook and Instagram. Dubbed its Season of SupportOpens a new window  initiative, it is expected to help businesses deploy creative ad campaigns targeted at online shoppers.
Ads With Product Tags on Instagram
The social platform has announced new features to help marketers  create ads with product tags on Instagram to give businesses more creative flexibility. Ads with product tags will make it easier for consumers to discover and shop and help increase awareness for their products by driving traffic to product detail pages on Instagram.
Also read: Facebook Ads Will Limit Its Ad Volume Per Page From February 2021
Over the last year, advertisers have been testing the ability to turn organic shopping posts with product tags into ads on Instagram. Today, we are launching a new way to create ads with product tags from scratch in Ads Manager. This gives businesses the option to use more commercial creatives and copy compared to traditional organic posts. The available formats for ads with product tags include photos, videos, and carousels.
Facebook has also added new audience tools to help marketers reach new and existing customers who are interested in shopping across Facebook and Instagram. With Shopping Engagement Custom Audiences, businesses now have the ability to reach people who have already shown interest in their product or brand by doing things like saving a product, viewing a shop, or initiating a purchase. And with Shopping Lookalike Audiences, marketers can grow their customer base by reaching shoppers who have similar interests to their existing customers on Facebook and Instagram.
Also read: Facebook Doubles Down on Its Commitment To Help Indie Creators
New Discount Feature for Facebook Shops
Facebook is testing new discount features for shops in the U.S. Businesses will be able to put individual products on sale, create offers that can be automatically applied or offer a discount on an item of the discount options available to them and pique their interest. Businesses can also get creative by adding a banner to their shop.
Also read: Shopping in a Post COVID World: Facebook Launches New Ecommerce Capabilities
Season of Support Resources
Facebook has also unveiled a suite of resources to help small businesses prepare with free marketing training, resources, and more. Facebook will offer help and support to businesses during the busiest time of the year with access to customized resources that can help them reach their goals.