Google has announced free virtual digital skills training and interviews with career experts at Grow with Google. The company is also promoting quicker and safer fulfillment options for in-store and curbside pickups. Plus, new tools to keep customers informed about updated hours of business.
Google has launchedOpens a new window Grow with Google OnAir, where Grow with Google’s free programming will be available online to everyone in the U.S. and Canada for the first time. Digital skills training, interviews with career experts, and programming from partners, including Merit America and the National Congress of American Indians are available to users.
The attendees of Grow with Google OnAir looking for more personalized help can also register for a free one-on-one coaching session with a Googler. Grow with Google, so far, has trained more than 4 million Americans on digital skills. Google has seen firsthand how technology can create new opportunities for growth, and they aim to ensure those opportunities remain available to everyone.
Promote Pickup in Your Local Inventory Ads
In today’s rapidly changing environment, Google is helping local shoppers promoteOpens a new window safer fulfillment options like an in-store and curbside pickup. Searches for “in-stock†grew more than 70% globally from the week of March 28 to April 4, as consumers sought to avoid e-commerce shipping delays.
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Now using local inventory ads, retailers can show that the products they are searching for are available for store pickup. This feature is available in the countries where local inventory ads have launched: Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK, and the U.S.
The pickup badges are currently in beta and are available to advertisers who have completed the onboarding for store pickup. Using Google My Business, you can add or edit attributes to your Business Profile that appear on Search and Maps.
Support Links to the Business Profile on Google
Local businesses have been hit the hardest during the COVID-19 outbreak. To helpOpens a new window make up for losses faced by companies, Google is rolling out new tools and features to make it easier for businesses to keep customers informed, including the capabilities to add dining options and updated hours to Business Profiles.
The support links for businesses to post directly to their Business Profiles on Google starts first in the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand. The new feature allows merchants to add a donation link, gift card link, or both to their profile. They can also share a personal message in their post to inform customers how funds will be used. These support links will be visible to consumers later this month.
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Google partnered with PayPal and GoFundMe for donations. For gift cards, merchants can link directly to the relevant page on their website or to their gift card offerings with one of their eligible partners, which includes Square, Toast, Clover, and Vagaro. While Google is not charging merchants or consumers any fees, there may be partner processing fees associated with campaigns.