How AI Is Revolutionizing B2B Sales in 2020: People.ai Launches New Solution

People.ai’s new Sales Solution to help B2B professionals become more efficient

People.ai yesterday launched its new Sales Solution for reps and front-line managers. It leverages the power of artificial intelligence to provide users with recommendations and leading indicators to improve the coaching experience. Sales teams can use People.ai to predict risk, take action and proactively drive to desired results.

“In studying how some of the most legendary sales leaders of our time run their teams,’ said Oleg Rogynskyy, chief executive officer and co-founder at People.ai, ‘we discovered that virtually all of them lean heavily on the scrupulous use of activity-based leading indicators to beat their number. We realized that we could deliver something just as powerful using AI. Think of this product as a kind of co-pilot, enhancing a manager’s natural coaching abilities with consumable, data-driven insights. We deliver the telemetry that sales leaders need to help their teams win business and beat quota.”

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People.ai’s Sales Solution translates business activity into a curated coaching and deal review experience, providing automatic data capture from every member of the go-to-market team (marketing, sales, customer service) by tapping into email, calendar, and Zoom. The software then uses a machine-learning algorithm to surface insights such as leading indicators of deal progression and generates recommendations to help reps and managers more effectively work with their teams, manage territories, accounts and individual deals.

“Our mission at People.ai is to harness business activity to unlock growth,’ said Thomas Wyatt, chief product officer at People.ai. ‘This product helps managers be better coaches through the power of leading indicators. It helps reps develop data-driven sales skills to perform at their best, and it helps companies grow revenue in a predictable way and at an accelerated rate. As Jeremy Duggan, president of WhiteHat puts it, ‘People.ai’s Sales Solution helps teams anticipate the news, and reshape it.  That’s the key to achieving great sales outcomes.’”

The company claims that users that have already deployed the solution have seen improvements in their sales pipelines. 

Intelligent Sales Coaching: The Missing Link in B2B Sales?

According to a recent report from Forrester, The Democratization of B2B Sales, by Principal Analyst, Mary Shea, “B2B sales leaders who seize the moment will abandon traditional seller hierarchies, activate a wide range of employees on behalf of revenue goals, and find new ways to enable, organize, and motivate their teams to better meet the needs of current and future buyers.”  As companies use objective data and pointed recommendations to focus sellers on the actions that prospects and customers find most valuable, they’ll see their own success increase. People.ai’s Sales Solution provides the means to make this vision a reality.

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Most sales technology relies on reps to manually update systems, but that isn’t the best use of their time and the resulting data sets are often incomplete. The powerful combination of clean, complete data and AI is like a co-pilot for sales managers – it enhances natural coaching skills with unprecedented visibility into the performance of their team and recommendations to drive predictable growth quarter- over- quarter.